Chapter1

ExecutiveSummaryoftheEuropeanFattyAlcoholsMarket

ExecutiveSummary1-1

MarketOverview1-1

TechnologicalTrends1-2

ProductTrends1-2

DetergentFattyAlcohols1-3

PersonalCareFattyAlcohols1-3

IndustrialApplicationsFattyAlcohols1-3

EuropeanFattyAlcoholsMarketFindings1-4

CompetitiveSituationAnalysis1-5

Conclusions1-6

Chapter2

IntroductiontotheFattyAlcoholsMarket

MarketOverviewandDefinitions2-1

MarketOverview2-1

IndustryChallenges2-2

IndustryChallengesfacedbyFattyAlcoholsManufacturers2-2

REACHandOtherLegislationintheMarketCreateAdditional

CostPressureforFattyAlcoholsManufacturers2-3

TheAvailabilityofRawMaterialsAffectstheGrowthofFattyAlcoholsMarket2-4

CompaniesStrivetoDeveloptheirCompetitiveAdvantagesintheGrowingFattyAlcoholsMarket2-4

CommoditisationofFattyAlcoholsRestrictsMarketMargins2-5

ListofGlossary2-5

GlossaryofTerms2-5

Chapter3

TotalEuropeanMarketforFattyAlcohols

MarketOverview3-1

Introduction3-1

MarketOverview3-1

MarketEngineeringMeasurementAnalysis3-3

MarketForecastsandTrends3-5

MarketDriversandRestraints3-5

MarketDrivers3-5

MarketRestraints3-8

MarketForecasts3-9

UnitShipmentandRevenueForecasts3-9

RevenueandVolumeContributionbyProductType3-11

CompetitiveAnalysis3-16

MarketShareAnalysis3-17

Cognis3-18

SasolOlefinsandSurfactants3-19

ShellChemicals3-19

EcogreenOleochemicals3-19

Oleon3-20

Quaron3-20

BergandSchmidt3-20

GeographicMarketOverview3-20

WesternEurope3-21

EasternEurope3-22

PricingAnalysis3-22

ProductTypeAnalysis3-24

ProductAnalysis3-24

NaturalFattyAlcohols3-25

SyntheticFattyAlcohols3-25

Chapter4

DetergentFattyAlcoholsMarket

MarketOverview4-1

Introduction4-1

MarketEngineeringMeasurementAnalysis4-2

MarketForecastsandTrends4-4

MarketDriversandRestraints4-4

MarketDrivers4-4

MarketRestraints4-6

MarketForecasts4-7

UnitShipmentsandRevenueForecasts4-7

RevenueandVolumeContributionbyProductType4-9

CompetitiveAnalysis4-12

MarketShareAnalysis4-14

Cognis4-15

SasolOlefinsandSurfactants4-15

Oleon4-16

ShellChemicals4-16

EcogreenOleochemicals4-16

CremerOleo4-16

Petresa4-17

LeunaTenside4-17

PricingAnalysis4-17

ProductAnalysis4-19

ProductTypeAnalysis4-19

NaturalFattyAlcohols4-19

TheDavyTechnology4-19

SyntheticFattyAlcohols4-20

Chapter5

PersonalCareFattyAlcoholsMarket

MarketOverview5-1

Introduction5-1

MarketEngineeringMeasurementAnalysis5-2

MarketForecastsandTrends5-4

MarketDriversandRestraints5-4

MarketDrivers5-4

MarketRestraints5-6

MarketForecasts5-7

UnitShipmentandRevenueForecasts5-7

CompetitiveAnalysis5-9

MarketShareAnalysis5-10

Cognis5-11

SasolOlefinsandSurfactants5-11

EcogreenOleochemicals5-12

ShellChemicals5-12

PeterCremer5-12

BergandSchmidt5-12

Oleosolutions5-13

PricingAnalysis5-13

ProductAnalysis5-14

ProductTypeAnalysis5-14

NaturalFattyAlcohols5-14

Chapter6

IndustrialApplicationsFattyAlcoholsMarket

MarketOverview6-1

Introduction6-1

MarketEngineeringMeasurementAnalysis6-2

MarketForecastsandTrends6-4

MarketDriversandRestraints6-4

MarketDrivers6-4

MarketRestraints6-5

MarketForecasts6-6

UnitShipmentandRevenueForecasts6-6

RevenueandVolumeContributionbyProductType6-8

CompetitiveAnalysis6-11

MarketShareAnalysis6-13

Cognis6-14

SasolOlefinsandSurfactants6-14

EcogreenOleochemicals6-14

ShellChemicals6-14

Oleon6-15

KrahnChemie6-15

Quaron6-15

PricingAnalysis6-15

ProductAnalysis6-17

ProductTypeAnalysis6-17

Chapter7

RecommendationsandConclusions

RecommendationsandConclusionsfortheParticipantsoftheEuropeanFattyAlcoholsMarket7-1

CriticalSuccessFactors7-1

CompetitivePricingthroughEconomiesofScaleandFavourableCostPosition7-2

DevelopmentofaCompleteProductPortfolio7-2

StrongPresenceinKeyEuropeanMarketsandRegions7-3

StrategicAlliancesandPartnershipsbetweentheWorld-wideSuppliersandRetailers/Distributors7-3

MonitoringLegislationandRegulationsanditsImplicationsontheProductTrends7-3

ExcellenceinOperationalPerformance7-4

EducatingCustomersabouttheBenefitsofProducts7-4

ControlofSupplyChainCanEnsureHighProductVolumes7-4

ConstantQualityIncreaseofFattyAlcoholProducts7-4

DevelopingPartnershipswithCustomersEnsureContinuousDemandGrowth7-5

MarketingMix7-5

Product7-5

People7-5

Price7-5

Place7-6

Promotion7-6

StrategicRecommendations7-6

RecommendationsforReducingtheImpactofSuppliers7-6

RecommendationsforReducingtheThreatfromSubstituteProducts7-7

RecommendationsforMinimisingtheThreatfromNewMarketEntrants7-7

RecommendationsforControllingtheBargainingPowerofBuyers7-8

RecommendationsforReducingtheImpactofInternalRivalry7-8

AnsoffMatrix7-8

MarketPenetration7-9

MarketDevelopment7-9

ProductDevelopment7-10

Diversification7-10

Chapter8

IndustryParticipants

DatabaseKeyIndustryParticipants8-1

DatabaseofKeyIndustryParticipants8-1