Report on China Skin Care Industry ,2011-2015

　　In the skin care industry, because of relatively low investment threshold, relatively rapid return and easy entering, the brands are many and competition presents complicated status. Big profit space of skin care products and strong personalization provide broad operating stage for mass of manufacturers and trade companies. Skin care is one of the fastest developing classified market of the cosmetics.
　　In 2006, skin care products market was in the multi-brand competition status, skin care products and marketing methods had the homogeneity-oriented trend, market segmentation was more difficult and difficulty in competition was more serious following. Skin care products accounted for 32.17% around of cosmetics market shares and still was the main stream of cosmetics consumption, and also was the one with bigger market potential and highest profit in daily chemical industry.
　　From January to November in 2007, monthly sale amount of skin care products of national key large retail enterprises was unstable and volatile. One of the main reasons was the influence of festivals, the other was the season effect. Skin care products hold nearly 2/3 of cosmetics selling shares.
　　In the sales of skin care products, cream and emulsion are in the dominant position, facial cleaning products and bath foam follow behind. In the fierce competition, a body of strong brands come out, such as Olay, Dabao, Mininurse, Pand’s, Biore, Clean&Clear, Kose, Aupres, Caisy, Yue Sai, Shiseido, Johnson, and Tjoy, etc. These brands emerge out in the markets of facial milk cleanser, face cream and face pack, and form relatively stable pattern.
　　Under the fierce competitive status, according to different types of products, different seasons and different areas, it is the inevitable choice for skin care enterprises to make necessary market segmentations aiming at the fondness and need of consumers, and implement brand strategy.
　　Since the reform and opening up, market scale of China skin care has grown at annual average speed of 23.8%. The highest growth amplitude was even up to 41%. By 2010, it is estimated that the market scale of skin care will be to 38-40 billion yuan around, accounting for half of the cosmetics market, and beauty products will hold the other half.
　　High-end children skin care products will become the most poentical market in the future. With higher degree of care of women on themselves and change of men’s traditional rough image, the male will also pay more attention to the skin care products. Medical skin care is vigorous. Prescription skin care products certainly will set off an upsurge of skin care products relying on its different advantages.

Contents of Chinese vision>>

Chapter I Analysis of skin care industry development
　　1.1 Overview of global skin care market
　　　　1.1.1 Review of global skin care market
　　　　1.1.2 U.S.
　　　　1.1.3 Japan
　　　　1.1.4 Other regions
　　1.2 Survey of China skin care industry
　　　　1.2.1 Analysis of China skin care industry
　　　　1.2.2 Overall survey of China skin care market
　　　　1.2.3 Overview of skin care market 2006
　　　　1.2.4 Dialysis of skin care market hotspots 2007
　　1.3 Marketing analysis of skin care industry
　　　　1.3.1 Marketing discussion of cosmetics industry
　　　　1.3.2 Marketing channels and strategies analysis of skin care products
　　　　1.3.3 Marketing cases analysis of skin care industry
　　1.4 Consumer group analysis of skin care market
　　　　1.4.1 Male skin care market
　　　　1.4.2 The middle-aged and elderly skin care market
　　　　1.4.3 Children skin care market
　　　　1.4.4 Other groups skin care market
　　1.5 Survey of skin care products packaging market
　　　　1.5.1 Analysis of modern skin care products packaging industry
　　　　1.5.2 Glass material accounting for the mainstream of skin care products packaging
　　　　1.5.3 Consumption psychology analysis of skin care products packaging in the four big cities
　　　　1.5.4 Rising cartoon upsurge in children skin care products packaging
Chapter II Analysis of skin care market segmentations
　　2.1 Skin cleaning market analysis
　　　　2.1.1 Facial milk cleanser
　　　　2.1.2 Hand-washing solution
　　　　2.1.3 Toilet soap
　　　　2.1.4 Shower gel
　　2.2 Other types of skin care markets
　　　　2.2.1 Whitening skin care products
　　　　2.2.2 Spot removing skin care products
　　　　2.2.3 Sunscreen skin care products
　　　　2.2.4 Facial mask
Chapter III Import and export data analysis of China beauty cosmetics or cosmetics and skin care products
　　3.1 Overall import and export data analysis of China beauty cosmetics or cosmetics and skin care products 2001-Mar. 2008
　　　　3.1.1 Overall import and export data of China beauty cosmetics or cosmetics and skin care products 2001-2006
　　　　3.1.2 Overall import and export data of China beauty cosmetics or cosmetics and skin care products Jan.-Dec. 2007
　　　　3.1.3 Overall import and export data of China beauty cosmetics or cosmetics and skin care products Jan.-Mar. 2008
　　3.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities 2007-Mar. 2008
　　　　3.2.1 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Dec. 2007
　　　　3.2.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Mar. 2008
　　3.3 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries 2007-Mar. 2008
　　　　3.3.1 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries Jan.-Dec. 2007
　　　　3.3.2 Import and export data of China beauty cosmetics or cosmetics and skin care products in main countries Jan.-Mar. 2008
Chapter IV Key global skin care enterprises
　　4.1 American Avon
　　　　4.1.1 Company introduction
　　　　4.1.2 Operating status analysis of Avon Jan.-Dec. 2007
　　　　4.1.3 Avon implementing diversification marketing model
　　4.2 American P & G
　　　　4.2.1 Company introduction
　　　　4.2.2 Operating status analysis of P & G Jun. 2006-Jun. 2007
　　　　4.2.3 P & G brand positioning analysis
　　　　4.2.4 Big rectification and reform of P & G distribution channels
　　4.3 American Amway
　　　　4.3.1 Company introduction
　　　　4.3.2 Amway actively promoting men’s skin care products
　　　　4.3.3 Discussion about Amway multi-level direct selling model
　　4.4 American Estee Lauder
　　　　4.4.1 Company introduction
　　　　4.4.2 Estee Lauder brand portfolio
　　　　4.4.3 Operating status analysis of Estee Lauder July 2006-June 2007
　　　　4.4.4 Estee Lauder focusing on China high-end cosmetics market
　　4.5 American Mary Kay
　　　　4.5.1 Company introduction
　　　　4.5.2 Mary Kay putting forward new idea of plant formula skin care
　　　　4.5.3 Analysis of Mary Kay personalized marketing strategies
　　4.6 French L’Oreal
　　　　4.6.1 Company introduction
　　　　4.6.2 Operating status analysis of L’Oreal Jan.-Dec. 2007
　　　　4.6.3 Operating strategy of L’Oreal in China
　　4.7 British Unilever
　　　　4.7.1 Company introduction
　　　　4.7.2 Operating status analysis of Unilever Jan.-Dec. 2007
　　　　4.7.3 Omnibearing localization attacking of Unilever
　　　　4.7.4 Brand management strategy of Unilever
　　4.8 Japanese Shiseido
　　　　4.8.1 Company introduction
　　　　4.8.2 Operating status analysis of Shiseido Apr. 2007-Mar. 2008
　　　　4.8.3 Comprehensive analysis of Shiseido market channel strategy
Chapter V Key domestic skin care enterprises
　　5.1 Softto Co., Ltd.
　　　　5.1.1 Company introduction
　　　　5.1.2 Operating status of Softto 2006-Mar. 2008
　　　　5.1.3 Softto striving to develop functional cosmetics market
　　5.2 Shanghai Jahwa United Co., Ltd..
　　　　5.2.1 Company introduction
　　　　5.2.2 Operating status analysis of Shanghai Jahwa 2006-Mar. 2008
　　　　5.2.3 Product strategy of Shanghai Jahwa skin care brands
　　5.3 Other enterprises
　　　　5.3.1 Beijing Dabao Cosmetics Co., Ltd.
　　　　5.3.2 Shanghai Cmm Cosmetics Co., Ltd.
　　　　5.3.3 Tianjin Yumeijing Group Co., Ltd.
　　　　5.3.4 Guangzhou Caishi Cosmetics Co., Ltd.
　　　　5.3.5 Guangzhou Tobaby Cosmetics Co., Ltd.
Chapter VI Competition and prospect analysis of skin care industry
　　6.1 Analysis of skin care market competition
　　　　6.1.1 Competitive means analysis of main domestic skin care products
　　　　6.1.2 Foreign skin care products preempting middle and low-end markets
　　　　6.1.3 Competition in male skin care market becoming fiercer and fiercer day by day
　　　　6.1.4 Brand becoming the breakthrough point of skin care competition
　　6.2 Skin care industry development prospect
　　　　6.2.1 Flower beauty skin care product are expected to become the new favorites
　　　　6.2.2 Bright prospect of medicine prescription skin care product
　　　　6.2.3 The most potential skin care market in the future

Chart Brands and market occupancy ratio of global skin care products
Chart Ranking of South Korean skin care brands
Chart Top ten popular skin care brands 2007
Chart Brand popularity of men’s skin care product without indicating
Chart Brand popularity of men’s skin care product with indicating
Chart Comparison of brand popularity and brand loyalty of men’s skin care products
Chart Brand occupancy ratio of main whitening skin care products in 30 cities of the whole country in 2006
Chart Factors of consumers buying facial mask
Chart Expenditure of consumer facial mask
Chart Using period of consumer facial mask
Chart Import data of China beauty cosmetics or cosmetics and skin care products 2001-2006
Chart Export data of China beauty cosmetics or cosmetics and skin care products 2001-2006
Chart Import data of China beauty cosmetics or cosmetics and skin care products Jan.-Dec. 2007
Chart Export data of China beauty cosmetics or cosmetics and skin care products Jan.-Dec. 2007
Chart Import data of China beauty cosmetics or cosmetics and skin care products Jan.-Mar. 2008
Chart Export data of China beauty cosmetics or cosmetics and skin care products Jan.-Mar. 2008
Chart Import data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Dec. 2007
Chart Export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Dec. 2007
Chart Import data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Mar. 2008
Chart Export data of China beauty cosmetics or cosmetics and skin care products in main provinces and cities Jan.-Mar. 2008
Chart Import data of China beauty cosmetics or cosmetics and skin care products in main countries. Jan.-Dec. 2007
Chart Export data of China beauty cosmetics or cosmetics and skin care products in main countries Jan.-Dec. 2007
Chart Import data of China beauty cosmetics or cosmetics and skin care products in main countries. Jan.-Mar. 2008
Chart Export data of China beauty cosmetics or cosmetics and skin care products in main countries. Jan.-Mar. 2008
Chart Avon income statement Jan.-Dec. 2007
Chart Avon balance sheet Jan.-Dec. 2007
Chart Avon operating revenue statement by regions Jan.-Dec. 2007
Chart Avon operating revenue statement by products Jan.-Dec. 2007
Chart P&G operating survey
Chart P&G income statement fiscal 2007
Chart P&G main businesses indexes analysis fiscal 2007
Chart P&G balance sheet fiscal 2007
Chart P&G main businesses and its proportions fiscal 2007
Chart P&G operating statement of different businesses fiscal 2007
Chart Function positioning model of skin care products
Chart Estee Lauder income statement fiscal 2007 （July 1st, 2006-June 30th, 2007）
Chart Operating revenue growth statement of Estee Lauder fiscal 2003-fiscal 2007
Chart Estee Lauder balance sheet fiscal 2007
Chart Estee Lauder operating revenue statement by sales regions and product categories fiscal 2007
Chart Estee Lauder operating profit by sales regions and product categories fiscal 2007
Chart L’Oreal income statement Jan.-Dec. 2007
Chart L’Oreal revenue statement of cosmetics department by product categories Jan.-Dec. 2007 (million euro, %)
Chart L’Oreal operating profit distribution statement by business departments Jan.-Dec. 2007
Chart L’Oreal operating profit distribution statement by regions Jan.-Dec. 2007
Chart L’Oreal earnings per share statement Jan.-Dec. 2007
Chart Unilever income statement Jan.-Dec. 2007
Chart Unilever earnings per share Jan.-Dec. 2007
Chart Unilever balance sheet Jan.-Dec. 2007
Chart Unilever operating revenue distribution statement by sales regions Jan.-Dec. 2007
Chart Unilever operating revenue distribution statement by business departments Jan.-Dec. 2007
Chart Shiseido regional distribution statement of global market
Chart Shiseido business profit statement
Chart Shiseido main operating indexes fiscal 2008( Mar. 31st, 2007-Mar. 31st, 2008)
Chart Shiseido operating revenue statement fiscal 2004-fiscal 2008
Chart Shiseido operating profit and operating profit ratio statement fiscal 2004-fiscal 2008
Chart Shiseido net profit statement fiscal 2004-fiscal 2008
Chart Shiseido main department operating statement fiscal 2004-fiscal 2008
Chart Shiseido operating revenue distribution statement by sales regions fiscal 2008
Chart Softto main profit indexes Jan.-Dec. 2006
Chart Softto items and amount of non-recurring gains and losses deduction Jan.-Dec. 2006
Chart Softto main accounting data and financial indexes 2004-2006
Chart Softto attached list of profit table Jan.-Dec. 2006
Chart Softto main business statement by industries Jan.-Dec. 2006
Chart Softto main business statement by products Jan.-Dec. 2006
Chart Softto main business statement by regions Jan.-Dec. 2006
Chart Softto statement of the products holding more than 10% of main businesses revenue or profit Jan.-Dec. 2006
Chart Softto main suppliers and clients statement Jan.-Dec. 2006
Chart Softto main profit indexes Jan.-Dec. 2007
Chart Softto non-recurring gains and losses items Jan.-Dec. 2007
Chart Softto main accounting data 2005-2007
Chart Softto main financial indexes 2005-2007
Chart Softto composition statement of main business revenue and profit by industries and products Jan.-Dec. 2007
Chart Softto main business revenue statement by regions Jan.-Dec. 2007
Chart Softto statement of the business activities holding more than 10% of main business revenue or profit and its industry and main products Jan.-Dec. 2007
Chart Softto main suppliers and clients statement Jan.-Dec. 2007
Chart Softto main assets composition Jan.-Dec. 2007
Chart Softto expenses and taxes, etc. financial data Jan.-Dec. 2007
Chart Softto main accounting data and financial indexes Jan.-Mar. 2008
Chart Softto non-recurring gains and losses items and amount Jan.-Mar. 2008
Chart Shanghai Jahwa main accounting data Jan.-Dec. 2006
Chart Shanghai Jahwa items and amount of non-recurring gains and losses deduction Jan.-Dec. 2006
Chart Shanghai Jahwa main accounting data and financial indexes 2004-2006
Chart Shanghai Jahwa main business statement by industries and products Jan.-Dec. 2006
Chart Shanghai Jahwa main business statement by regions Jan.-Dec. 2006
Chart Shanghai Jahwa main financial data Jan.-Dec. 2007
Chart Shanghai Jahwa items and amount of non-recurring gains and losses deduction Jan.-Dec. 2007
Chart Shanghai Jahwa operating revenue statement Jan.-Dec. 2007
Chart Shanghai Jahwa main business statement by industries Jan.-Dec. 2007
Chart Shanghai Jahwa main business statement by regions Jan.-Dec. 2007
Chart Shanghai Jahwa accounting data Jan.-Mar. 2008
Chart Shanghai Jahwa non-recurring gains and losses items and amount Jan.-Mar. 2008
Chart Retail sales growth statement of different kinds of products 2006-2011
Chart Market shares of global top 10 cosmetics companies 2006