Analysis and Investment Consulting Report on China Retailing Industry, 2008

　　Retailing is defined as an industry which sells products produced by industrial and agricultural producers directly to residents used for life consumption or to social groups used for public consumption. From the view of production elements, retailing is a typical labor intensive and capital intensive industry. Further more, with raising the level of retailing development, the production elements transformed from typical labor density to typical capital density gradually.
　　Since the implementation of reform and opening up, national economy has maintained good situation of sustained, healthy and rapid development. After 2001, China economy entered a new rapid development period. The growth rate of GDP speeded up year by year from 8.3% in 2001 to 11.1% in 2006. At the end of 2006, there were 123,690 chain retailing shops above designated size of China, increased 17%. Among them, there were 23,233 super markets, increased 22.8%; 77,220 specializing shops, increased 15.2%. In 2006, the retail sales of chain retailing above designated size was 1.0499 trillion yuan, increased 22.5%, and occupied 13.7% of total retail sales of consumer goods, increased 2.1% than in 2005.
　　In the first half year of 2007, total sales of key big-scaled retail enterprises in the whole country was to 202.03 billion yuan, increased year-on-year 22.44%, where retail sales was 172.98 billion yuan, increased year-on-year 23.91%. Rapid sustainable development of national economy provided good environment for China retailing development.
　　In November 2007, total sales of hundreds of key retail enterprises in China was 24.31 billion yuan, increased year-on-year 30.3%. Food retail sales of hundreds of enterprises in China was 2.71 billion yuan, increased year-on-year 30.4%, where retail sales of grain, edible oil and meat were respectively 150 million yuan, 170 million yuan and 280 million yuan, increased respectively year-on-year 39.61%, 85.05% and 48.06%. In November 2007, clothing sales of hundreds of big-scaled enterprises in China was 6.92 billion yuan, increased year-on-year 25.31%, where sales of cold weather clothing and leather clothing were the most considerable and growth rate of the two were all higher than that of total clothing amount. In November 2007, sales of household appliances was 1.15 billion yuan, less by 580 million yuan than last month, and increased year-on-year 30.7%; cosmetics sales was optimistic to 930 million yuan, increased year-on-year 24.81%.

Contents of Chinese vision>>

CHAPTER Ⅰ　CONCEPTS RELATING TO THE RETAILING INDUSTRY
　　1.1　DEFINITION AND SPECIAL FEATURES OF THE RETAILING INDUSTRY
　　　　1.1.1　Prerequisite conditions for admittance to the retailing industry
　　　　1.1.2　Basic types of the retailing industry
　　1.2　DEVELOPMENT ENVIRONMENT OF THE RETAILING INDUSTRY
　　　　1.2.1　Analysis of outside macro-environment
　　　　1.2.2　Analysis of the development environment of retailing industry
　　　　1.2.3　Related industries and the influence
CHAPTER Ⅱ　DEVELOPMENT OVERVIEW OF THE RETAILING INDUSTRY
　　2.1　OVERVIEW OF THE WORLD RETAILING INDUSTRY
　　　　2.1.1　Analysis of general world environment
　　　　2.1.2　The retailing industry in Europe
　　　　2.1.3　The retailing industry in the US
　　　　2.1.4　The retailing industry in Japan
　　　　2.1.5　The retailing industry in other countries or regions
　　2.2　OVERVIEW OF THE RETAILING INDUSTRY IN CHINA
　　　　2.2.1　Status of the retailing industry in the national economy of China
　　　　2.2.2　The features of the current domestic retail market
　　　　2.2.3　Analysis of development pattern of the retailing industry in China
　　2.3 ANALYSIS ON CURRENT SITUATION OF DOMESTIC RETAILING INDUSTRY DURING 2006-2007
　　　　2.3.1　The increase of retailing industry of China in 2006 took the first position in the circulation industry
　　　　2.3.2　The retailing industry of China kept long-term, sustainable and stable growth in 2007
　　　　2.3.3　Major events of retailing industry of China in 2007
　　2.4　ANALYSIS ON INTERNATIONALIZATION OF CHINA’S RETAILING INDUSTRY
　　　　2.4.1　Foreign capital in China’s retailing industry
　　　　2.4.2　Discussion on internationalized strategy of China’s retailing industry
　　　　2.4.3　Regional positioning analysis for retailing industry internationalization and study on space expansion mode
　　2.5　ANALYSIS ON LOGISTICS SYSTEM OF RETAILING INDUSTRY
　　　　2.5.1　Present situation of domestic and overseas logistics industry
　　　　2.5.2　Logistics and retail enterprises
　　　　2.5.3　Logistics of chain retailing industry
CHAPTER Ⅲ　ANALYSIS FOR INDUSTRY SEGMENTATION IN RETAILING INDUSTRY
　　3.1　SUPERMARKET BUSINESS
　　　　3.1.1　Analysis for development of supermarket in China
　　　　3.1.2　Analysis for operation and management of supermarket
　　　　3.1.3　Trend of development of supermarket
　　3.2　CONVENIENT SHOP
　　　　3.2.1　Status quo of convenient shop in China
　　　　3.2.2　Analysis for investment of convenient shop
　　　　3.2.3　Prospect and trend of convenient shop
　　3.3　SHOPPING CENTER
　　　　3.3.1　Analysis for shopping center in some countries or regions in the world
　　　　3.3.2　Analysis for shopping center in China
　　　　3.3.3　Problems which shopping center is confronted with and countermeasures for development
　　3.4　GENERAL STORE BUSINESS
　　　　3.4.1　Status quo of general store in China
　　　　3.4.2　Marketing of general merchandise business in China
　　　　3.4.3　Analysis for large-scaled general merchandise
　　3.5　ANALYSIS FOR OTHER FORMS OF RETAILING INDUSTRY
　　　　3.5.1　Hypermarket
　　　　3.5.2　Warehouse store
　　　　3.5.3　Specialty store
　　　　3.5.4　Franchised store
CHAPTER Ⅳ　ANALYSIS OF RETAILING INDUSTRY OPERATION SYSTEM AND MARKET COMPETITION
　　4.1　ANALYSIS OF RETAILING INDUSTRY CHAIN OPERATION
　　　　4.1.1　Definition and Features of Chain Operation
　　　　4.1.2　Overview of retailing industry chain operation
　　　　4.1.3　Research on strategies for chain retail enterprises to open rural markets
　　　　4.1.4　Prospect of chain retailing industry
　　4.2　PROBE INTO GROWTH OF CHINA’S LARGE RETAIL ENTERPRISES
　　　　4.2.1　Features of growth of China’s large retail enterprises
　　　　4.2.2　Factors influencing growth of China’s large retail enterprises
　　　　4.2.3　Analysis of route for growth of domestic large retail enterprises
　　4.3　ANALYSIS OF COMPETITIVE SITUATION OF CHINA’S RETAIL RNTERPRISES
　　　　4.3.1　Analysis of competitive structure of retail
　　　　4.3.2　Current competition of China’s retailing industry
　　　　4.3.3　Competitive strategy of China’s retailing industry
　　4.4　ANALYSIS OF RETAIL BRANDS AND MARKETING
　　　　4.4.1　Brands of retailing industry
　　　　4.4.2　Marketing of retailing industry
　　　　4.4.3　Analysis of innovation in marketing strategy of retailing industry
　　4.5　ANALYSIS OF CHINA’S RETAILING INDUSTRY INFORMATIZATION AND E-COMMERCE
　　　　4.5.1　Analysis of retailing industry informatization
　　　　4.5.2　Modes for building of retailing industry informatization
　　　　4.5.3　Problems in China’s E-retail and countermeasures
　　4.6　REGIONAL MARKET ANALYSIS OF CHINA’S RETAILING INDUSTRY
　　　　4.6.1　Retailing industry in Beijing
　　　　4.6.2　Retailing industry in Shanghai
　　　　4.6.3　Retailing industry in Chongqing
　　　　4.6.4　Retailing industry in Guangdong
　　　　4.6.5　Retailing industry in Changjiang River Delta
CHAPTER Ⅴ　ANALYSIS ON KEY ENTERPRISES
　　5.1　SHANGHAI NEW WORLD CO., L T D
　　　　5.1.1　The profile of company
　　　　5.1.2　The operating situation of NEW WORLD in 2006
　　　　5.1.3　The operating situation of NEW WORLD in Q1-Q3, 2007
　　5.2　CHONGQING DEPARTMENT STORE CO.LTD
　　　　5.2.1　The profile of company
　　　　5.2.2　The operating situation of Chongqing Department Store Co.Ltd in 2006
　　　　5.2.3　The operating situation of Chongqing Department Store Co.Ltd in nine months, 2007
　　5.3　BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO., LTD.
　　　　5.3.1　The profile of company
　　　　5.3.2　The operating situation of WANGFUJING in 2006
　　　　5.3.3　The operating situation of WANGFUJING in Q1-Q3, 2007
　　5.4　SUNING APPLIANCE CO., LTD.
　　　　5.4.1　The profile of company
　　　　5.4.2　Operating situation analysis of Suning Appliance Co., Ltd. in 2006
　　　　5.4.3　The operating situation analysis of Suning Appliance Co., Ltd. in the first three quarters of 2007
　　5.5　GUANGZHOU FRIENDSHIP GROUP CO., LTD.
　　　　5.5.1　The profile of company
　　　　5.5.2　Operating situation analysis of Guangzhou Friendship Group Co., Ltd. in 2006
　　　　5.5.3　Operating situation analysis of Guangzhou Friendship Group in the first three quarters of 2007
CHAPTER Ⅵ　INVESTMENT ANALYSIS OF RETAILING INDUSTRY AND ITS FUTURE TREND
　　6.1　INVESTMENT ANALYSIS OF RETAILING INDUSTRY
　　　　6.1.1　Investment opportunities
　　　　6.1.2　Investment risk
　　　　6.1.3　Proposal for investment
　　6.2　DEVELOPMENT TREND OF RETAILING INDUSTRY
　　　　6.2.1　Development trend of international retailing industry
　　　　6.2.2　Analysis on retail trend of China
　　　　6.2.3　Main development direction of retailing industry of China

CHART 1　DISTRIBUTION OF RETAIL SHOPS IN ROMANIA
CHART 2　BRAND NAME SITUATION OF THE RETAIL SHOPS IN ROMANIA (AS OF JAN 2007)
CHART 3　STATISTICS OF THE RETAIL SHOPS IN ROMANIA IN DIFFERENT STYLES
CHART 4　RETAIL ENTERPRISE INTERNATIONALIZATION SPACE EXPANSION MODE
CHART 5　COMPARISON ON RATIOS OF CHINA’S LOGISTICS COSTS IN THE TOTAL VALUE OF LOGISTICS OF THE WHOLE SOCIETY
CHART 6　OPERATION MILEAGE OF TRAFFIC AND TRANSPORTATION INDUSTRIES OF CHINA
CHART 7　NUMBER OF NEW CANDIDATES FOR CHINA’S TOP 100 RETAIL ENTERPRISES
CHART 8　CONTRAST OF SOME ECONOMIC INDICATORS OF 2001-2005 CHINA’S TOP 100 RETAIL ENTERPRISES
CHART 9　NUMBER OF STORES OF CHINA’S TOP 100 RETAIL ENTERPRISES
CHART 10　2002-2006 GDP AND ITS GROWTH
CHART 11　2002-2006 TOTAL RETAIL SALES OF CONSUMER GOODS AND GROWTH RATE
CHART 12　SCHEMATIC OF RE-BUILDING PROCESS OF E-TAIL BRAND
CHART 13　PRINCIPAL FINANCIAL DATA OF NEW WORLD IN 2006
CHART 14　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF NEW WORLD IN 2006
CHART 15　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF NEW WORLD IN 2006
CHART 16　PRIMARY BUSINESS OF NEW WORLD BY INDUSTRY DISTRIBUTION IN 2006
CHART 17　PRIMARY BUSINESS OF NEW WORLD BY REGIONS’ DISTRIBUTION IN 2006
CHART 18　THE OPERATING SITUATION OF NEW WORLD HOLDINGS’ SUBSIDIARIES IN 2006
CHART 19　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF NEW WORLD IN Q1-Q3, 2007
CHART 20　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF NEW WORLD IN Q1-Q3, 2007
CHART 21　PRINCIPAL FINANCIAL DATA OF CHONGQING DEPARTMENT STORE CO.LTD IN 2006
CHART 22　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF CHONGQING DEPARTMENT STORE CO.LTD IN 2006
CHART 23　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF CHONGQING DEPARTMENT STORE CO.LTD IN 2004-2006
CHART 24　PRIMARY BUSINESS OF CHONGQING DEPARTMENT STORE CO.LTD BY INDUSTRY AND PRODUCT DISTRIBUTIONS IN 2006
CHART 25　PRIMARY BUSINESS OF CHONGQING DEPARTMENT STORE CO.LTD BY REGIONS’ DISTRIBUTION IN 2006
CHART 26　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF CHONGQING DEPARTMENT STORE CO.LTD IN Q1-Q3, 2007
CHART 27　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF CHONGQING DEPARTMENT STORE CO.LTD IN Q1-Q3, 2007
CHART 28　PRINCIPAL FINANCIAL DATA OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. IN 2006
CHART 29　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. IN 2006
CHART 30　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. IN 2004-2006
CHART 31　PRIMARY BUSINESS OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. BY INDUSTRY DISTRIBUTIONS IN 2006
CHART 32　PRIMARY BUSINESS OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. BY REGIONS’ DISTRIBUTION IN 2006
CHART 33　PRODUCT ACCOUNTED FOR MORE THAN 10% IN PRIMARY BUSINESS INCOME OR PROFIT OF WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. IN 2006
CHART 34　PRIMARY BUSINESS OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO., LTD. BY INDUSTRY DISTRIBUTIONS IN 2006
CHART 35　PRIMARY BUSINESS OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO., LTD. BY REGIONS’ DISTRIBUTION IN 2006
CHART 36　PRINCIPAL ACCOUNTING DATA AND FINANCIAL INDICATORS OF CHONGQING DEPARTMENT STORE CO.LTD IN Q1-Q3, 2007
CHART 37　UNFREQUENTED PROFIT, LOSS PROJECT AND AMOUNT OF BEIJING WANGFUJING DEPARTMENT STORE (GROUP)CO.,LTD. IN Q1-Q3, 2007
CHART 38　PRINCIPLE PROFIT INDICATORS OF SUNING APPLIANCE IN 2006
CHART 39　ITEM AND FIGURE OF UNFREQUENTED PROFIT AND LOSS OF SUNING APPLIANCE IN 2006
CHART 40　PRINCIPLE ACCOUNTING DATA OF SUNING APPLIANCE IN 2006
CHART 41　PRINCIPLE FINANCIAL INDICATORS OF SUNING APPLIANCE IN 2006
CHART 42　RATE OF RETURN ON NET ASSETS OF SUNING APPLIANCE IN 2006
CHART 43　PRIMARY BUSINESS OF SUNING APPLIANCE BY INDUSTRY DISTRIBUTION IN 2006
CHART 44　PRIMARY BUSINESS OF SUNING APPLIANCE BY PRODUCT DISTRIBUTION IN 2006
CHART 45　PRIMARY BUSINESS OF SUNING APPLIANCE BY REGION DISTRIBUTION IN 2006
CHART 46　PRODUCTS COUNTING FOR MORE THAN 10% OF PRIMARY BUSINESS INCOME AND PRIMARY BUSINESS PROFIT OF SUNING APPLIANCE IN 2006
CHART 47　PRINCIPLE ACCOUNTING DATA AND FINANCIAL INDICATORS OF SUNING APPLIANCE IN THE FIRST THREE QUARTERS OF 2007
CHART 48　ITEM AND FINGER OF UNFREQUENTED PROFIT AND LOSS OF SUNING APPLIANCE IN THE FIRST THREE QUARTERS OF 2007
CHART 49　PRINCIPLE PROFIT INDICATORS OF GUANGZHOU FRIEND GROUP IN 2006
CHART 50　ITEM AND FINGER OF UNFREQUENTED PROFIT AND LOSS OF GUANGZHOU FRIENDSHIP GROUP IN 2006
CHART 51　PRINCIPLE ACCOUNTING DATA OF GUANGZHOU FRIENDSHIP GROUP IN 2004-2006
CHART 52　PRINCIPLE FINANCIAL INDICATORS OF GUANGZHOU FRIENDSHIP GROUP IN 2004-2006
CHART 53　PRIMARY BUSINESS OF GUANGZHOU FRIENDSHIP GROUP BY INDUSTRY DISTRIBUTION IN 2006
CHART 54　PRIMARY BUSINESS OF GUANGZHOU FRIENDSHIP GROUP BY REGION DISTRIBUTION IN 2006
CHART 55　PRINCIPLE ACCOUNTING DATA AND FINANCIAL INDICATORS OF GUANGZHOU FRIENDSHIP GROUP IN THE FIRST THREE QUARTERS OF 2007
CHART 56　ITEM AND FINGER OF UNFREQUENTED PROFIT AND LOSS OF GUANGZHOU FRIENDSHIP GROUP IN THE FIRST THREE QUARTERS OF 2007
CHART 57　SHARES OF RETAIL MARKET OF CHINA
CHART 58　SHARES OF RETAIL MARKET OF USA
CHART 59　SALES INCOME OF GLOBAL RETAIL ENTERPRISE TOP 20
CHART 60　COMPARISON BETWEEN LISTED RETAIL COMPANIES WITH MULTI-INDUSTRIAL OPERATION AND LISTED RETAIL COMPANIES WITH SINGLE INDUSTRIAL OPERATION