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Investment & Forecast Report on China Hotel Industry, the Year of 2015-2019

中国投资咨询网www.ocn.com.cn2015/12/23
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CHAPTER 1 OVERVIEW OF HOTEL INDUSTRY
  1.1 The relevant introduction to hotel
    1.1.1 Definition of hotel
    1.1.2 Departments of hotel
    1.1.3 Functions of hotel departments
  1.2 Classification of the hotel industry
    1.2.1 Classification of hotels
    1.2.2 Classification of hotel room types
  1.3 The basic nature and characteristics of the hotel industry
    1.3.1 The basic nature of modern hotels
    1.3.2 The basic features of the hotel industry
    1.3.3 New Features of modern hotels
CHAPTER 2 ANALYSIS OF DEVELOPMENT OF INTERNATIONAL HOTEL INDUSTRY FROM 2011 TO 2013
  2.1 Development review of international hotel industry from 2011 to 2013
    2.1.1 Development characteristics and influencing factors of the international hotel industry
    2.1.2 Price status of the global hotel industry in 2011
    2.1.3 Developments of the global hotel industry in 2012
    2.1.4 Trend of global hotel prices at the first half of 2013
    2.1.5 Significant growth in the global hotel investment at the first half of 2013
  2.2 Summary of management of international hotel industry from 2011 to 2013
    2.2.1 Management models of international hotel groups
    2.2.2 The main features of the international hotel industry hotel management
    2.2.3 Western hotel industry introduced total quality management
    2.2.4 Foreign hotel group intervention management form
    2.2.5 Several major trends of world-class hotel management
  2.3 Analysis of the European hotel industry from 2011 to 2013
    2.3.1 Development overview of European hotel industry in 2011
    2.3.2 French hotel industry achieved steady growth in 2011
    2.3.3 Hotel prices in Finland ranked first in the euro zone in 2012
    2.3.4 Developments of Italian hotel industry in 2012
    2.3.5 Development overview of Swiss hotel industry in 2012
    2.3.6 Swiss high-end hotels strived to exploit Chinese market in 2013
    2.3.7 Price status of European hotel industry from January to August, 2013
  2.4 Analysis of hotel industry in the U.S.A. from 2011 to 2013
    2.4.1 Summary of the successful experience of hotel industry in the U.S.A.
    2.4.2 Overview of hotel industry in the U.S.A. in 2011
    2.4.3 Hotel industry of the U.S.A. speeded up the layout in China in 2012
    2.4.4 Hotel industry of the U.S.A. took various measures to attract Chinese travelers
  2.5 Analysis of the hotel industry in the Asia-Pacific region from 2011 to 2013
    2.5.1Analysis of operating conditions of the Asia-Pacific hotel industry in 2011
    2.5.2 Development Overview of the hotel industry in Asia-Pacific region in 2012
    2.5.3 Overview Macau hotel industry in 2011
    2.5.4 Developments of Thai hotel industry in 2012
    2.5.5 Hong Kong hotel prices in the first half of 2013
    2.5.6 Positive development of the hotel industry in Myanmar in 2013
  2.6 Analysis of the hotel industry in the Middle East from 2011 to 2013
    2.6.1 Development overview of Beirut hotel industry in 2011
    2.6.2 Price status of Middle East hotel industry in 2012
    2.6.3 Development overview of Beirut hotel industry in 2012
    2.6.4 Development overview of Dubai hotel industry in 2012
    2.6.5 Overview of Dubai hotel industry in the first half of 2013
    2.6.6 Overview of Dhabi hotel industry from January to July, 2013
CHAPTER 3 ANALYSIS OF DEVELOPMENT OF HOTEL INDUSTRY IN CHINA FROM 2011 TO 2013
  3.1 Summary of the development of China’s hotel industry from 2011 to 2013
    3.1.1 Strategic positioning of China’s hotel industry in the national economy
    3.1.2 Factors affecting the development of China’s hotel industry
    3.1.3 Chinese market became the hotspot for international hotel companies to compete
    3.1.4 Gaps of Chinese hotel industry with world-class hotel industry
  3.2 Analysis of Chinese hotel industry in 2011
    3.2.1 Analysis of development status of China’s hotel industry in 2011
    3.2.2 Development of Chinese star hotels in 2011
    3.2.3 Major events of Chinese hotel industry in 2011
  3.3 Analysis of Chinese hotel industry in 2012
    3.3.1 Operation and development of Chinese star hotels in 2012
    3.3.2 Chinese star hotel opened conditions in 2012
    3.3.3 Operating conditions of Chinese hotel industry in 2012
    3.3.4 Major events of Chinese hotel industry in 2012
  3.4 Analysis of development of China’s hotel industry in the first half of 2013
    3.4.1 Chinese star hotel opened conditions at the first quarter of 2013
    3.4.2 Chinese star hotel opened conditions at the second quarter of 2013
    3.4.3 Analysis of development status of China’s hotel industry at the first half of 2013
  3.5 Problems in and challenges of China’s hotel industry
    3.5.1 The main problem in China’s hotel industry
    3.5.2 “Achilles heel” of China’s hotel industry
    3.5.3 Analysis of barriers of Chinese hotel market
    3.5.4 Quality issues of China’s hotel industry
  3.6 Development strategy of China’s hotel industry
    3.6.1 Policy trends of China’s hotel industry
    3.6.2 Development strategy of the quality problems of China’s hotel industry
    3.6.3 Proposals for the development of China’s local hotels
    3.6.4 Strategies to promote the development of Chinese hotel companies
CHAPTER 4 ANALYSIS OF DEVELOPMENT OF BUSINESS HOTEL FROM 2011 TO 2013
  4.1 Concept of and introduction of business hotel
    4.1.1 Overview of business travel
    4.1.2 Definition of business hotel
  4.2 Overview of business hotel market from 2011 to 2013
    4.2.1 Business hotels entered the golden age
    4.2.2 Development of China’s business hotels gradually mature
    4.2.3 Economic business hotels was gradually favored
    4.2.4 Broadband access of business hotels become the trend
    4.2.5 Luxury business hotels were popular
  4.3 Investment status of business hotels from 2011 to 2013
    4.3.1 Business hotel set off investment frenzy
    4.3.2 International business hotel have entered Guangdong
    4.3.3 Business hotel Jinan swarming
    4.3.4 Foreign enterprises enthusiastically invested in Sichuan business hotel market
  4.4 Development strategy and prospects of business hotel
    4.4.1 The core of competition in the business hotel market is brand building
    4.4.2 Discussion on development road of China’s business hotel
    4.4.3 Business hotel feature transformation program
    4.4.4 Business hotels have bright prospects
CHAPTER 5 ANALYSIS OF DEVELOPMENT OF TOURISM RESORT FROM 2011 TO 2013
  5.1 Holiday Economy and hotel industry
    5.1.1 Holiday economy drove the development of tourism hotel industry
    5.1.2 Effect of holiday adjustments to hotel industry
    5.1.3 Strategies for hotel industry to deal with holiday economy
    5.1.4 Hotel’s marketing and management under the charm of the “holiday economy”
  5.2 Development overview of tourism resort from 2011 to 2013
    5.2.1 Introduction of resort types
    5.2.2 Function and role of resort
    5.2.3 The importance of climate on resort
    5.2.4 Problems in resort
  5.3 Timeshare development in China from 2011 to 2013
    5.3.1 The emergence and development of timeshare
    5.3.2 Opportunity is ripe for the development of timeshare in China
    5.3.3 Development of domestic timeshare companies
    5.3.4 China’s timeshare has huge potential for development
  5.4 Analysis of tourist resort marketing from 2011 to 2013
    5.4.1 Characteristics of Chinese resort marketing
    5.4.2 Analysis of the resort’s marketing strategy
    5.4.3 FIT sales of leisure resort hotels
    5.4.4 The use of 4Cs marketing concepts in the Chinese resort hotels
  5.5 Management and development trends of Chinese resorts
    5.5.1 Diversified development will be the inevitable phenomenon of resorts
    5.5.2 Theme management will be the basic laws for resorts to win the competition
    5.5.3 Improving guests experience value will be the service skill for resorts
    5.5.4 Developing holiday products combine education with recreation
    5.5.5 Happy work will be an important task for the management of resort staffs
    5.5.6 Chain management will be the inevitable choice for development of resorts
  5.6 Strategies and prospects of Chinese tourist resorts
    5.6.1 Analysis of countermeasures for the development of resorts
    5.6.2 Analysis of investment scheme of indoor water park resort
    5.6.3 Chinese resort hotel has bright prospects
CHAPTER 6 ANALYSIS OF DEVELOPMENT OF ECONOMIC HOTEL FROM 2011 TO 2013
  6.1 Definition and characteristics of economic hotels
    6.1.1 Concept of economic hotel
    6.1.2 Classification of economic hotel
    6.1.3 Characteristics of economic hotel
  6.2 Summary of the development of Chinese economic hotels
    6.2.1 Analysis of industry environmental of China’s economic hotels
    6.2.2 Review of overall situation of the Chinese economic hotels
    6.2.3 Chinese economic hotel chains exploited the central region
    6.2.4 Chinese economic hotel began to enter a new era of coalition
  6.3 Review of the development of China’s economic hotel in 2011
    6.3.1 Overall conditions of Chinese economic hotel market in 2011
    6.3.2 Development features of Chinese economic hotel market in 2011
    6.3.3 Development status of Chinese economic hotel market in 2011
  6.4 Analysis of the development of China’s economic hotels from 2012 to 2013
    6.4.1 China’s economic hotel market size in 2012
    6.4.2 Regional distribution of Chinese economic hotels in 2012
    6.4.3 Overview of prices of China’s economic hotels in 2012
    6.4.4 Development status of China’s economic hotel in 2013
  6.5 Support of government for the development of economic hotels
    6.5.1 Government strengthened the lodging industry management and focused on the development of economic hotels
    6.5.2 The impact of the start of “Regulation on the Administration of Franchises” on the economic hotels
    6.5.3 Tourism was identified as a pillar industry of the national economy by the state
    6.5.4 New policy was introduced to encourage the development of economic hotels
  6.6 Operation and management of economic hotels
    6.6.1 Analysis of the operation and management of Chinese economic hotels
    6.6.2 Management models of China’s economic hotel forerunners
    6.6.3 The key five factors for the operation of economic hotels
    6.6.4 Specific business strategies for economic hotels
  6.7 Benefits of economic hotels
    6.7.1 Input-output analysis
    6.7.2 ROI analysis of economic hotels
    6.7.3 Paths for economic hotel to combine with the capital market
    6.7.4 Land use rights of economic hotels exists hidden troubles
  6.8 Analysis of operation modes of economic hotels
    6.8.1 Development modes
    6.8.2 Sitting requirements
    6.8.3 Incorporation of hotel management company
  6.9 Analysis of problems in economic hotels
    6.9.1 Defects of economic hotel industry
    6.9.2 The main problems in the development of Chinese economic hotels
    6.9.3 Challenges in the Chinese economic hotels
    6.9.4 Hidden troubles of the domestic economic hotels under their rapid expansion
  6.10 Development strategy for Chinese economic hotels
    6.10.1 Misunderstandings for economic hotels to pay attention to avoid
    6.10.2 Development strategy for Chinese economy hotel companies
    6.10.3 Creation of feature brands of Chinese economic hotels
    6.10.4 Nine development strategies for Chinese economic hotels
  6.11 Development prospects and trends of Chinese economic hotels
    6.11.1 Great room for growth of Chinese economic hotels
    6.11.2 Forecast of development trends of Chinese economic hotels
    6.11.3 Chinese economic hotels will enter expansion and integration phase
    6.11.4 China’s local economy hotels have a bright future
CHAPTER 7 ANALYSIS OF DEVELOPMENT OF PROPERTY HOTERL FROM 2011 TO 2013
  7.1 Concept and classification of property hotel
    7.1.1 Definition of property hotel
    7.1.2 Properties of property hotel
    7.1.3 Classification of property hotel
  7.2 Development overview of property hotel from 2011 to 2013
    7.2.1 Emergence and development of foreign property hotel
    7.2.2 Analysis of development of China’s property hotel
    7.2.3 Market environment of China’s property hotel gradually improved
    7.2.4 China’s first regional property hotel regulation was released in 2012
    7.2.5 Analysis of property management of property hotels
  7.3 The main factors affecting the sale of property hotels
    7.3.1 Natural environment
    7.3.2 Investment environment
    7.3.3 Traffic environment
    7.3.4 Whether having financial support or not
    7.3.5 Price factor
  7.4 Investment opportunities of property hotels
    7.4.1 Property hotels were embracing the best time of investment under regulation
    7.4.2 Property hotels were increasingly favored by investors
    7.4.3 Property hotels have investment advantages
    7.4.4 Hainan property hotel became the focus of investment with the favorable policies
  7.5 Investment risks and prevention of property hotels
    7.5.1 Main reflections of property hotel investment risks
    7.5.2 Lack of institutional norms of hotel property development increased risks
    7.5.3 Analysis of legal risks of property hotel investment
    7.5.4 Risks in the transaction process of property hotels
    7.5.5 Precautions for the trading risks of property hotels
    7.5.6 Legal precautions of property hotel investment risks
  7.6 Investment approach of property hotels
    7.6.1 Elements of the investment of property hotels
    7.6.2 Analysis of investment strategies of property hotels
    7.6.3 Grasp of elements of the investment of property hotels
    7.6.4 Assessment of the investment value of property hotels
  7.7 Development strategies and prospects of property hotels
    7.7.1 Improvement of the operating mechanism of property hotel industry
    7.7.2 China’s property hotel development needs three parties to work together
    7.7.3 Three aspects should be paid attention for property hotel operation
    7.7.4 China’s property hotels have bright future
CHAPTER 8 ANALYSIS OF DEVELOPMENT OF HOTEL-STYLE APARTMENTS FROM 2011 TO 2013
  8.1 Definition and characteristics of hotel-style apartments
    8.1.1 The concept of hotel-style apartments
    8.1.2 Characteristics of hotel-style apartments
    8.1.3 Classification of hotel-style apartments
    8.1.4 Types of target customers of hotel-style apartments
    8.1.5 General situation of services of hotel-style apartments
  8.2 Development overview of hotel-style apartments from 2011 to 2013
    8.2.1 Development of hotel-style apartments in China
    8.2.2 Hotel-style apartments became the new darling of the hotel industry
    8.2.3 Hotel-style apartments suddenly rose and was favored by market
    8.2.4 Hotel-style apartments has gradually become a hotpot under market regulation
  8.3 Situations of hotel-style apartment market in major cities of China from 2011 to 2013
    8.3.1 Tianjin
    8.3.2 Guangzhou
    8.3.3 Dongguan
    8.3.4 Hangzhou
    8.3.5 Shanghai
  8.4 Product development of hotel-style apartments
    8.4.1 Project sitting strategy
    8.4.2 Positioning of the target consumers
    8.4.3 Product design strategy
    8.4.4 Product sales strategy
    8.4.5 Sales cost control strategy
    8.4.6 Management strategy
  8.5 Analysis of investment risks of hotel-style apartments
    8.5.1 Five hidden costs
    8.5.2 Non-residential taxes
    8.5.3 Nature of housing land
    8.5.4 Investment strength
    8.5.5 Avoid crowding rental
  8.6 Analysis of investment value and prospects of hotel-style apartments
    8.6.1 Mode of return on investment of hotel-style apartments
    8.6.2 Excellent investment value of hotel-style apartments
    8.6.3 Market investment potential of hotel-style apartments
CHAPTER 9 ANALYSIS OF DEVELOPMENT OF THEME HOTEL FROM 2011 TO 2013
  9.1 Overview of the theme hotel
    9.1.1 Concept of theme hotel
    9.1.2 General types of theme hotel
    9.1.3 Similarities and differences between theme hotel and featured hotel
    9.1.4 Theme hotels around the world
  9.2 Theme hotel is the inevitable choice of China’s hotel industry
    9.2.1 Hotel industry developed from standardized to personalized
    9.2.2 Market segmentation is the trend of hotel industry
    9.2.3 Escalating competition in the hotel market
    9.2.4 Theme hotel is the needs of development of China’s cultural industry
  9.3 Development overview of China’s theme hotels from 2011 to 2013
    9.3.1 Development stage of Chinese theme hotels
    9.3.2 Development status and characteristics of Chinese theme hotels
    9.3.3 Theme development and construction of China’s theme hotels has a wide coverage
    9.3.4 New national policy encouraged the development of themed hotels
    9.3.5 China’s boutique theme hotels have great development potential
  9.4 Developments of Chinese theme hotels in 2011
    9.4.1 Theme tourist hotels started in Sichuan in 2011
    9.4.2 Beijing’s first arts theme hotel was put into operation by the end of 2011
    9.4.3 Guangzhou’s first spa theme hotel opened by the end of 2011
    9.4.4 Fairy tale theme hotel built by China and Hong Kong opened in Jilin in 2011
    9.4.5 Hefei set off a theme hotel open boom
  9.5 Developments of Chinese theme hotels in 2012
    9.5.1 Chengdu proposed to create the “capital of Chinese theme hotels” in 2012
    9.5.2 China’s first container boutique theme hotel opened in 2012
    9.5.3Shanghai Disneyland theme hotel project started in 2012
    9.5.4 Shaanxi's first Taoism culture hot springs theme hotel opened in 2012
    9.5.5 Yuncheng started to build five-star Water Margin cultural theme hotel in 2012
  9.6 Developments of Chinese theme hotels in 2013
    9.6.1 China launched the world’s first panda theme hotel in 2013
    9.6.2 China’s first post theme hotel opened in 2013
    9.6.3 Wuzhishan’s first high-star rainforest theme hotel opened in 2013
    9.6.4 The first couple theme hotel opened in Taiyuan in 2013
    9.6.5 Hainan’s first Spanish-style theme hotel opened in 2013
  9.7 Investment analysis of Chinese theme hotels
    9.7.1 Knowledge of themes
    9.7.2 Development space for theme hotels
    9.7.3 Market positioning of theme hotels
    9.7.4 Extension and update of themes
  9.8 The basic idea of the design and development of theme hotel products
    9.8.1 Accurate and unique theme positioning – find theme
    9.8.2 Harmonious theme environment and atmosphere - show theme
    9.8.3 Supporting facilities and products of themes - pass theme
    9.8.4 Attractive theme activities and services - deepen the theme
  9.9 Problems in and suggestions of Chinese theme hotels
    9.9.1 Confused theme hotel and featured hotel
    9.9.2 Overly westernized without considering the geographical image
    9.9.3 Blindly rely on other topics and contempt for others
    9.9.4 Overly pursue of large scale and large-scale investment
    9.9.5 Low-star, lack of publicity and awareness is not high
    9.9.6 Development proposal for Chinese theme hotels
  9.10 Development prospects and trends of Chinese theme hotels
    9.10.1 Chinese theme hotels have a huge space for development
    9.10.2 Theme hotels will become logos of China’s hotel industry in the future
    9.10.3 “Hotel + Attractions” new development model of theme hotels
    9.10.4 Theme hotel will evolve to scenic spots
CHAPTER 10 ANALYSIS OF DEVELOPMENT OF GREEN HOTELS FROM 2011 TO 2013
  10.1 Definition and origin of the green hotel
    10.1.1 Meaning of green hotel
    10.1.2 Features of green hotel
    10.1.3 Origin of green hotel
    10.1.4 Significance to create green hotel
  10.2 Development overview of green hotels from 2011 to 2013
    10.2.1 Introductions of the global eight largest green hotels
    10.2.2 “Green hotel” can save a lot of costs
    10.2.3 Environmental protection era needs of green hotels
    10.2.4 Development urgency and status of China’s green hotels
  10.3 Development issues and ideas of green hotels
    10.3.1 Concept
    10.3.2 Policy and management
    10.3.3 Development ideas of green hotels
    10.3.4 Implementation requirements of building green hotels
CHAPTER 11 ANALYSIS OF DEVELOPMENT OF HOTEL INDUSTRY IN BEIJING FROM 2011 TO 2013
  11.1 Situation and development trends of Beijing hotel industry from 2011 to 2013
    11.1.1 Profiles of Beijing stars hotel industry in 2011
    11.1.2 Events of Beijing hotel industry in 2011
    11.1.3 Development of Beijing stars hotels in 2012
    11.1.4 Brief analysis of Beijing stars hotels at the first half of 2013
    11.1.5 Characteristics of development trends of Beijing hotel industry
  11.2 Current situation analysis and outlook of Beijing economic hotels from 2011 to 2013
    11.2.1 Development review of Beijing economic hotels in 2011
    11.2.2 WiFi service situations of each Beijing economic hotels
    11.2.3 Development status of Beijing economic hotel industry in 2012
    11.2.4 Development situation of Beijing economic hotel industry in 2013
    11.2.5 Beijing economy hotel industry outlook
  11.3 Analysis of the competition of Beijing hotel industry from 2011 to 2013
    11.3.1 Analysis of the competition of Beijing hotel industry market
    11.3.2 Beijing foreign hotels were crowding local hotels living space
    11.3.3 Competition of Beijing hotel industry market in 2012
    11.3.4 Market competition of Beijing hotel industry presents new features
  11.4 Analysis of Beijing hotel-style apartment market from 2011 to 2013
    11.4.1 Overview of hotel-style apartments
    11.4.2 Supply characteristics of hotel-style apartments
    11.4.3 Demand analysis of hotel-style apartments
    11.4.4 Transactions characteristics of Beijing transactions Characteristics market
CHAPTER 12 ANALYSIS OF DEVELOPMENT OF HOTERL INDUSTRY IN SHANGHAI FROM 2011 TO 2013
  12.1 Development review of Shanghai hotel industry from 2011 to 2013
    12.1.1 Developments of Shanghai stars hotels in 2011
    12.1.2 Developments of Shanghai stars hotels in 2012
    12.1.3 Developments of Shanghai stars hotels at the first half of 2013
    12.1.4 Development situation of Shanghai hotel industry in 2013
  12.2 Analysis of Shanghai hotel industry at the post-Expo era
    12.2.1 Impact of Expo to hotel industry
    12.2.2 Shanghai hotel development grew continually by leaps and bounds at the post-Expo era
    12.2.3 Development proposals for Shanghai hotel industry at the post-Expo era
  12.3 Development of Shanghai economic hotels from 2011 to 2013
    12.3.1 Shanghai economic hotel industry scale in 2011
    12.3.2 Shanghai economic hotel industry scale in 2012
    12.3.3 Distribution of Shanghai economic hotel industry in 2012
    12.3.4 Developments of Shanghai economic hotel industry in 2013
  12.4 Analysis of customer sources of Shanghai hotel market from 2011 to 2013
    12.4.1 Features of segments of customer sources of Shanghai hotels
    12.4.2 Analysis of customer sources of Shanghai four-star and five-star hotels
    12.4.3 Analysis of customer sources of Shanghai three-star hotels
  12.5 Countermeasures for Shanghai hotel industry
    12.5.1 Suggestions to promote the healthy development of hotels in Shanghai
    12.5.2 Macro-control for the healthy development of the hotel industry in Shanghai
    12.5.3 Responding policy for demand development of hotel market in Shanghai
    12.5.4 Analysis of brand management strategy of hotel industry in Shanghai
CHAPTER 13 ANALYSIS OF DEVELOPMENT OF HOTERL INDUSTRY IN GUANGZHOU FROM 2011 TO 2013
  13.1 Development overview of Guangzhou hotel industry from 2011 to 2013
    13.1.1 Guangzhou hotel industry achieved good results in 2011
    13.1.2 Development status of five-star hotels in Guangzhou in 2011
    13.1.3 Development of economic hotels in Guangzhou in 2012
    13.1.4 Analysis of Guangzhou hotel industry at the first half of 2013
  13.2 Developments of the hotel industry in Guangzhou during the Canton Fair periods from 2011 to 2013
    13.2.1 High prices of Guangzhou hotel industry in 2011 Spring Fair
    13.2.2 Strong demand for the hotel industry in Guangzhou in 2011 Autumn Fair
    13.2.3 Guangzhou hotel industry was grim in 2012 Spring Fair
    13.2.4 Guangzhou hotel occupancy rate has dropped in 2012 Autumn Fair
    13.2.5 Development status of Guangzhou hotel industry in 2013 Spring Fair
  13.3 The main issues and recommendations of Guangzhou hotel industry
    13.3.1 Guangzhou hotel industry was facing serious challenges
    13.3.2 Guangzhou “counterfeit” star hotels disturbed hotel market
    13.3.3 Dilemma and development proposals of Guangzhou “time-honored” hotels
    13.3.4 Development proposals for Guangzhou hotel industry
  13.4 Prospects and trends of the hotel industry in Guangzhou
    13.4.1 Prediction of the future development of the hotel industry in Guangzhou
    13.4.2 The great potential of Guangzhou exhibition industry will promote the prosperity of hotel industry
    13.4.3 Guangzhou hotel price rates will rise in the future
    13.4.4 Guangzhou hotel-style apartments have bright future
CHAPTER 14 ANALYSIS OF DEVELOPMENT OF HOTEL INDUSTRY IN SHENZHEN FROM 2011 TO 2013
  14.1 Development overview of Shenzhen hotel industry from 2011 to 2013
    14.1.1 Development process of Shenzhen hotel industry
    14.1.2 Analysis of development of Shenzhen hotel industry in 2011
    14.1.3 Development situation of Shenzhen hotel industry in 2012
    14.1.4 Status of Shenzhen hotel industry at the first half of 2013
    14.1.5 Mid-grade business hotel chains in Shenzhen have huge space for development
    14.1.6 Shenzhen personalized hotels were popular
  14.2 Development situation of economic hotels in Shenzhen from 2011 to 2013
    14.2.1 Analysis of supply and demand in the economic hotel market in Shenzhen
    14.2.2 Economic hotel industry scale in Shenzhen
    14.2.3 Analysis of Shenzhen economic hotel chain business model
    14.2.4 Recommendations for the development of economic hotels in Shenzhen
  14.3 Problems in and countermeasures of Shenzhen hotel industry
    14.3.1 Difficulties in the development of the hotel industry in Shenzhen
    14.3.2 High-end talent supply of Shenzhen hotel industry became the problem
    14.3.3 Recommendations for the development of economic hotels in Shenzhen
CHAPTER 15 DEVELOPMENTS OF RELATED INDUSTRIES OF HOTEL INDUSTRY FROM 2011 TO 2013
  15.1 Tourism
    15.1.1 Promotion of tourism to hotel industry
    15.1.2 Analysis of operating conditions of Chinese tourism in 2012
    15.1.3 Analysis of operating conditions of Chinese tourism at the first half of 2013
    15.1.4 Development goals and tasks of China’s tourism in the “Twelfth Five-Year” period
  15.2 Exhibition industry
    15.2.1 Interactive development of exhibition and hotel industry
    15.2.2 Summary of development status of China’s exhibition industry
    15.2.3 SWOT analysis and development proposals of China’s exhibition industry
    15.2.4 China’s exhibition industry will have greater development in the “Twelfth Five-Year” period
  15.3 Catering industry
    15.3.1 Impact of catering industry on hotel industry
    15.3.2 Development of China’s catering industry in 2012
    15.3.3 Development of China’s catering industry at the first half of 2013
    15.3.4 Optimistic prospects for the development of China’s catering industry in the “Twelfth Five-Year” period
CHAPTER 16 ANALYSES OF FOREIGN KEY HOTEL ENTERPRISES FROM 2011 TO 2013
  16.1 Hilton Hotel Corporation
    16.1.1 Company profile
    16.1.2 Hilton opened four new hotels in China at the end of 2011
    16.1.3 Hilton Hotel accelerated the expansion in China in 2012
    16.1.4 Hilton continued to expand China market in 2013
  16.2 Accor Group
    16.2.1 Company profile
    16.2.2 Operating conditions of Accor Group in 2011
    16.2.3 Operating conditions of Accor Group in 2012
    16.2.4 Operating conditions of Accor Group in the first half of 2013
  16.3 Starwood Hotels & Resorts Worldwide, Inc.
    16.3.1 Company profile
    16.3.2 Operating conditions of Starwood in 2011
    16.3.3 Operating conditions of Starwood in 2012
    16.3.4 Operating conditions of Starwood in the first half of 2013
  16.4 InterContinental Hotels Group
    16.4.1 Company profile
    16.4.2 Operating conditions of InterContinental Hotels Group in 2011
    16.4.3 Operating conditions of InterContinental Hotels Group in 2012
    16.4.4 Operating conditions of InterContinental Hotels Group in the first half of 2013
  16.5 Marriott International
    16.5.1 Company profile
    16.5.2 Marriott operating conditions in FY11
    16.5.3 Marriott operating conditions in FY12
    16.5.4 Marriott operating conditions in the first half of FY13
  16.6 Shangri-La (Asia) Limited
    16.6.1 Company profile
    16.6.2 Analysis of operating conditions of Shangri-La Asia in 2010
    16.6.3 Analysis of operating conditions of Shangri-La Asia in 2011
    16.6.4 Analysis of operating conditions of Shangri-La Asia in 2012
CHAPTER 17 ANALYSES OF CHINESE KEY HOTEL ENTERPRISES FROM 2011 TO 2013
  17.1 Huatian Hotel Group Co., Ltd.
    17.1.1 Company Profile
    17.1.2 Analysis of operating conditions of HHGH from Jan. to Dec. 2011
    17.1.3 Analysis of operating conditions of HHGH from Jan. to Dec. 2012
    17.1.4 Analysis of operating conditions of HHGH from Jan. to Jun. 2013
  17.2 Shanghai Jin Jiang International Hotels Development Co., Ltd.
    17.2.1 Company profile
    17.2.2 Analysis of operating conditions of JJIH from Jan. to Dec. 2011
    17.2.3 Analysis of operating conditions of JJIH from Jan. to Dec. 2012
    17.2.4 Analysis of operating conditions of JJIH from Jan. to Jun. 2013
  17.3 Home Inns & Hotels Management Company
    17.3.1 Company profile
    17.3.2 Analysis of operating conditions of HMIN from Jan. to Dec. 2011
    17.3.3 Analysis of operating conditions of HMIN from Jan. to Dec. 2012
    17.3.4 Analysis of operating conditions of HMIN from Jan. to Jun. 2013
  17.4 Shenzhen Century Plaza Hotel Co., Ltd.
    17.4.1 Company profile
    17.4.2 Analysis of operating conditions of Century Plaza Hotel from Jan. to Dec. 2011
    17.4.3 Analysis of operating conditions of Century Plaza Hotel from Jan. to Dec. 2012
    17.4.4 Analysis of operating conditions of Century Plaza Hotel from Jan. to Jun. 2013
  17.5 Jinling Hotel Corporation Ltd.
    17.5.1 Company profile
    17.5.2 Analysis of operating conditions of Jinling Hotel from Jan. to Dec. 2011
    17.5.3 Analysis of operating conditions of Jinling Hotel from Jan. to Dec. 2012
    17.5.4 Analysis of operating conditions of Jinling Hotel from Jan. to Jun. 2013
  17.6 Guangzhou Dongfang Hotel Co., Ltd.
    17.6.1 Company profile
    17.6.2 Analysis of operating conditions of Dongfang Hotel from Jan. to Dec. 2011
    17.6.3 Analysis of operating conditions of Dongfang Hotel from Jan. to Dec. 2012
    17.6.4 Analysis of operating conditions of Dongfang Hotel from Jan. to Jun. 2013
  17.7 BTG Hotels (Group) Co., Ltd.
    17.7.1 Company profile
    17.7.2 Analysis of operating conditions of BTG Hotels from Jan. to Dec. 2011
    17.7.3 Analysis of operating conditions of BTG Hotels from Jan. to Dec. 2012
    17.7.4 Analysis of operating conditions of BTG Hotels from Jan. to Jun. 2013
  17.8 Financial comparative analysis of listed companies
    17.8.1 Analysis of profitability
    17.8.2 Analysis of growth capacity
    17.8.3 Analysis of operation capacity
    17.8.4 Analysis of solvency

CHAPTER 18 MANAGEMENT ANALYSIS OF HOTEL COMPANIES FROM 2011 TO 2013
  18.1 The basic theory of management of hotel industry
    18.1.1 Hotel management features
    18.1.2 Hotel management levels
    18.1.3 Hotel management skills
  18.2 Overview of the hotel industry management
    18.2.1 The relationship between hotel operation and management
    18.2.2 Analysis of hotel demand management
    18.2.3 Analysis of hotel organization management
    18.2.4 Analysis of hotel human resources management
    18.2.5 Analysis of hotel customer relationship management
    18.2.6 Analysis of hotel management system innovation
  18.3 The hotel market positioning
    18.3.1 Concept of hotel product positioning
    18.3.2 Positioning method of hotel product
    18.3.3 Positioning step of hotel product
    18.3.4 Positioning strategy of hotel product
  18.4 Analysis of the hotel industry marketing strategy
    18.4.1 Four elements of hotel marketing
    18.4.2 The hotel’s marketing strategy under different market needs
    18.4.3 Strategies of expanding the field of hotel marketing
    18.4.4 Eight marketing tips of hotel industry under the new economic era
    18.4.5 Analysis of hotel buzzes marketing
    18.4.6 Analysis of hotel marketing during festivals
  18.5 Analysis of Hotel green marketing
    18.5.1 Definition of green marketing
    18.5.2 Promoting use of China’s hotel green marketing
    18.5.3 Drawbacks of China’s hotel green marketing
    18.5.4 Tasks and policies of China’s hotel green marketing
    18.5.5 Trends of China’s hotel green marketing
  18.6 Trends of the hotel industry management
    18.6.1 Trends of hotel operation and management
    18.6.2 Marketing trends of the hotel industry’s Management
    18.6.3 The healthy room has become a new trend in hotel marketing
    18.6.4 Internet marketing has become a new way of the hotel marketing
    18.6.5 Online marketing had become the trend of the hotel industry
CHAPTER 19 ANALYSIS OF HOTEL INFORMATIZATION DEVELOPMENT FROM 2011 TO 2013
  19.1 Overview of hotel informatization from 2011 to 2013
    19.1.1 The role of formation technology in promoting the hotel development
    19.1.2 The emergence and development of international hotel industry informatization
    19.1.3 Worldwide hotel Management has entered the information age
    19.1.4 Review of China hotel informatization development status
  19.2 Application of E-commerce in the hotel industry from 2011 to 2013
    19.2.1 Operation modes
    19.2.2 Problems
    19.2.3 Specific applications
    19.2.4 Development strategies
    19.2.5 Trends
  19.3 Analysis of hotel industry informatization problems
    19.3.1 Four issues of hotel informatization
    19.3.2 Analysis of the main problems of domestic hotel informatization
    19.3.3 Selection errors of hotel industry informatization
  19.4 Countermeasures and suggestions of hotel informatization development
    19.4.1 Hotel information management should start from systems and products
    19.4.2 Elements chosen in hotel industry informatization
    19.4.3 Proposals of the hotel industry informatization
  19.5 Development trend of hotel informatization
    19.5.1 Three trends of hotel informatization
    19.5.2 Hotel informatization applications will peak
    19.5.3 Digital dominate the future development direction of hotel information
    19.5.4 Development trend of hotel industry electronic distribution
CHAPTER 20 ANALYSIS OF COMPETITION OF HOTEL INDUSTRY FROM 2011 TO 2013
  20.1 Overview of hotel industry competition from 2011 to 2013
    20.1.1 Compare the advantages between the foreign and domestic hotel industry
    20.1.2 Analysis of Chinese hotel market competition in 2011
    20.1.3 Analysis of Chinese hotel market competition in 2012
    20.1.4 The hotel industry facing challenges in value competition era
  20.2 Analysis of competitiveness of hotel industry
    20.2.1 Competitiveness of modern hotel industry
    20.2.2 Hotel culture is conducive to enhancing the competitiveness of the hotel
    20.2.3 Core competitiveness of China’s hotel industry
    20.2.4 Core competitiveness of small boutique hotel
  20.3 Hotel competitor analysis
    20.3.1 Competitors’ market share
    20.3.2 The financial position of competitors
    20.3.3 Competitors’ capacity utilization
    20.3.4 Competitor’s ability to innovate
    20.3.5 Analysis of competitors’ leader
  20.4 SWOT analysis of China hotel group
    20.4.1 Advantage
    20.4.2 Disadvantages
    20.4.3 Opportunity
    20.4.4 Threat
  20.5 Analysis of the hotel industry cluster competition
    20.5.1 Introduction of the hotel industry clusters
    20.5.2 Analysis of China’s hotel industry cluster development
    20.5.3 Analysis of the hotel cluster competitive features
    20.5.4 Analysis of hotel industry cluster competitive advantage
  20.6 Main strategy to enhance the hotel competitiveness
    20.6.1 Focus on hotel designing and highlight the operating characteristics
    20.6.2 Specialization and Innovation Management Strategy
    20.6.3 Franchise and chain operations strategy
    20.6.4 Countermeasures to enhance the hotel brand competitiveness
  20.7 Eight competitive tends of hotel industry
    20.7.1 Idea competition is the forerunner
    20.7.2 Management competition is the basis
    20.7.3 Human resource competition is the key
    20.7.4 Brand competition is a strategic
    20.7.5 Innovation Competition is the trend
    20.7.6 Cultural competition is the direction
    20.7.7 Learning competition is the driving force
    20.7.8 Service competition is the goal
CHAPTER 21 ANALYSIS OF INVESTMENT TO THE HOTEL INDUSTRY FROM 2011 TO 2013
  21.1 Investment characteristics of the hotel industry
    21.1.1 Profitability and growth
    21.1.2 Hotel cyclical
    21.1.3 Intensive elements
  21.2 Overview of hotel investment in China from 2011 to 2013
    21.2.1 Five major advantages of Chinese hotel industry attracting investment
    21.2.2 Domestic mid-range hotel facing investment opportunities
    21.2.3 The second and third tier cities began hotel building boom
    21.2.4 Real estate enterprise had become the main power in hotel investment
  21.3 Profit model of investment between domestic and foreign hotels
    21.3.1 Operating profit growth mode
    21.3.2 Property value profit model
    21.3.3 Capital operating profit model
    21.3.4 Brand innovation profit model
    21.3.5 Group building profit model
  21.4 Advice of the hotel industry investment
    21.4.1 Analysis of hotel investment pre-planned factors
    21.4.2 Select of the hotel type
    21.4.3 Five ideas of hotel investment
    21.4.4 Comprehensive investment strategy of the hotel industry
CHAPTER 22 ANALYSES OF THE PROSPECT AND TRENDS OF HOTEL INDUSTRY FROM 2013 TO 2017
  22.1 Forecast of development prospects of the world’s hotel industry
    22.1.1 Trends of the overall development of the hotel industry
    22.1.2 Outlook of the global hotel industry
    22.1.3 Trends of international hotel groups
    22.1.4 Prediction of global hotel competition in 2020
  22.2 Prospects and trends of China’s hotel industry
    22.2.1 Promising future of Chinese hotel industry development
    22.2.2 Nine categories of hotel’s future demand will expand
    22.2.3 Development trend of China’s hotel industry
  22.3 Forecast and analysis of China’s hotel industry development from 2013 to 2017
    22.3.1 Forecast of operating data of the Chinese star hotel from 2013 to 2017
    22.3.2 Forecast of operating conditions of Chinese star hotel from 2013 to 2017
    22.3.3 Forecast of operating data of Chinese economy hotel from 2013 to 2017
  22.4 Future development directions of Chinese hotel industry
    22.4.1 Grouping and brand development
    22.4.2 Green and healthy development
    22.4.3 Intelligent development
    22.4.4 Digital development
    22.4.5 Innovation development

APPENDIX:
Appendix 1: China Tourism Hotel Industry Norms
Appendix 2: Classification and Assessment of Star Tourist Hotels (GB/T14308-2010)
Appendix 3: Implementation Measures of Classification and Assessment of Star Tourist Hotels (GB/T14308-2010)
Appendix 4: Hotel Industry Health Standards in the People’s Republic of China
Appendix 5: Regulations on Administration of Green Hotel
Appendix 6: Guidance of Commerce Department on Accelerating the Development of Lodging Industry

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