Analysis and Investment Consulting Report on China Hotel Industry, 2008

　　Hotel develops with human progresses, social economy development, improvement of science culture, technology and transportation, on the basis of ancient Tingyi, Keshe and inn. The development of modern social economy brings the boom of world tourism and business, and hotel industry also develops rapidly, and more and more luxuriously and modern
　　In 2006, the numbers of China star hotels sustained moderate growth. At the end of 2006, there were 12751 star hotels in the whole country, increased by 923 than the end of 2005, rose 7.8%; 1.4598 million guest rooms, increased by 127.6 thousand than the end of 2005, rose 9.6%; 2.7855 million beds, increased by 213.8 thousand than the end of 2005, rose 8.3%. The operation status of star hotels were good in 2006. Total whole year operating revenues were 148.286 billion yuan, increased by 13.617 billion yuan than last year, rose 10.1%; turning in business tax 10.812 billion yuan, increased by 3.096 billion yuan, rose 40.1%.
　　In 2007, vacation adjusting policy made hotel industry nervous. Release of paid vacation activated tourism hotels field and it was a big cake for hotel and tourism industry and made hotel and tourism industry enter the golden “increasing price-volume” period of investment. Meanwhile, upgrading of domestic consumption promoted the domestic tourist numbers to grow in step with average expense, rapider and more comfortable transportation service made the bottleneck restriction effect of traffic on tourism smaller and smaller, which made sightseeing tourism develop continuously and leisure vacation rise gradually. Tourism market introduced related products and many resort hotels seized the business opportunity and did related adjustments to the changes of the market. And for the business hotel located in big cities, the release of paid vacation was also a popular news. Because of the cancellation of golden week “May 1st”, business hotels won’t experience the embarrassing situation “vacant room” even “depreciation” caused by the golden weeks again. Normal working during “ May 1st” made business hotels have normal “business” value.
　　In 2007, China hotel merchants increased revenues of per available guest room by 3.2% to 86 dollars, and admitting rate was to 67.9%. Revenues per available guest room in secondary cities developed most rapidly and the grwoth rate was 6.9%, and 4.0% in main cities. Performance in cities with over 5 million residents was worse than in secondary cities, operation merchants expected short-term investment, tourism development and Olympic effect would help to achieve the sustainable growth of admitting rate and revenues per available room in main cities.
　　With the coming 2008 Beijing Olympic Games and the intense preparation for 2010 Shanghai Expo, hotel industry will develop rapidly. It is estimated that profit growth situation of hotel industry will rise up straightly in 2008 and 2010. That means there is five years’ period to grow from 2006 to 2010 for hotel industry. There will be 1079 new hotels opening around the whole world in 2008, which supply 131517 guest rooms. Excluding the effect of population changes on other real estate industry, it shows in 2008, gross growth rate of hotels numbers is 2.8%. The growth rate of China hotel industry will rank first in the world. The scale of hotel construction in the whole Asia-pacific region is quite large, of which nearly half will happen in China.

　　　　　　　　　　　　　　　　　　　　　　Contents of Chinese vision >>

ChapterI　Related outline of hotel industry
　　 1.1　Related concept of hotel industry
　　　　 1.1.1　Definition and classification of hotel
　　　　 1.1.2　Hotel departments formation
　　　　 1.1.3　Classification of hotel room types
　　 1.2　Basic nature and characteristics of hotel industry
　　　　 1.2.1　Basic nature of modern hotel
　　　　 1.2.2　Basic characteristics of modern hotel
Chapter II　Development analysis of hotel industry
　　 2.1　International hotel industry outline
　　　　 2.1.1　Market situation of international hotel industry
　　　　 2.1.2　Management status quo of international hotel and restaurant industry
　　　　 2.1.3　The situation of hotel industries in the world major countries or regions
　　　　 2.1.4　International hotel groups introduction
　　 2.2　China hotel industry development profile
　　　　 2.2.1　Rise of China modern hotel
　　　　 2.2.2　Profile of China modern hotel development
　　　　 2.2.3　Review on the characteristics of China hotel industry development
　　　　 2.2.4　Changes in China hotel industry
　　 2.3　Status quo analysis of China hotel industry 2006-2007
　　　　 2.3.1　Data review of the Chinese star hotels 2006
　　　　 2.3.2　Summary of the development of China hotel industry 2007
　　　　 2.3.3　Impact analysis of “Foreign Capital Restriction” policy on hotel industry
　　　　 2.3.4　New regulations of franchise industry lead the hotel industry to chain reshuffle
　　 2.4　Hotel informationization analysis
　　　　 2.4.1　Hotel informationization profile
　　　　 2.4.2　Hotel informationization construction
　　　　 2.4.3　The problems analysis of hotel industry informationization
　　　　 2.4.4　Development trend of hotel informationization
　　 2.5　Problems China hotel industry facing and development countermeasures
　　　　 2.5.1　Barriers analysis of hotel industry
　　　　 2.5.2　Talent runaway problem of hotel industry is serious
　　　　 2.5.3　The way of China hotel industry to the world
　　　　 2.5.4　Countermeasures of management mode innovation of China hotel industry
Chapter III　Market analysis of hotel industry
　　 3.1　Market consumption analysis of China hotel industry
　　　　 3.1.1　Customer source analysis of hotel industry
　　　　 3.1.2　Consumption structure analysis of hotel industry
　　　　 3.1.3　Consumption choice and consumption trend analysis of hotel industry
　　 3.2　Market competition analysis of hotel industry
　　　　 3.2.1　Market competition profile of hotel industry
　　　　 3.2.2　Competitiveness analysis of hotel industry
　　　　 3.2.3　Key strategies to enhance competitiveness
　　 3.3　Operation and management analysis of hotel enterprise
　　　　 3.3.1　Operation and management outline of hotel industry
　　　　 3.3.2　Operation and management status quo of hotel industry
　　　　 3.3.3　Development trend of hotel industry operation and management
　　 3.4　Marketing analysis of hotel industry
　　　　 3.4.1　Four emphases on hotel marketing
　　　　 3.4.2　Strategy to expand the field of hotel marketing
　　　　 3.4.3　Hotel green marketing analysis
　　 3.5　Regional market analysis of hotel industry
　　　　 3.5.1　Beijing hotel industry
　　　　 3.5.2　Shanghai hotel industry
　　　　 3.5.3　Guangzhou hotel industry
　　　　 3.5.4　Shenzhen hotel industry
Chapter IV　The analysis of hotel industry segmentations
　　 4.1　Business hotel
　　　　 4.1.1　Concept and introduction of business hotel
　　　　 4.1.2　Business hotel market profile
　　　　 4.1.3　Investment trend of business hotel
　　　　 4.1.4　Development prospect and trend of business hotel
　　 4.2　Resort hotel
　　　　 4.2.1　Resort hotel profile
　　　　 4.2.2　Timeshare hotel development in China
　　　　 4.2.3　Operation and risk of resort hotel
　　　　 4.2.4　Development trend of China resort hotel
　　 4.3　Economic hotel
　　　　 4.3.1　Development status quo of China economic hotel
　　　　 4.3.2　Benefit and operation mode analysis of economic hotel
　　　　 4.3.3　Problems economic hotel facing and development strategy
　　　　 4.3.4　Development prospect and trend of economic hotel
　　 4.4　Property hotel
　　　　 4.4.1　Development status quo of property hotel
　　　　 4.4.2　Main factors affecting sales of property hotel
　　　　 4.4.3　Investment analysis of property hotel
　　　　 4.4.4　Development prospect and trend of property hotel
　　 4.5　Theme hotel
　　　　 4.5.1　Development situation of theme hotel
　　　　 4.5.2　Development trend of Chinese urban theme hotel
　　　　 4.5.3　Investment analysis of China theme hotel
　　　　 4.5.4　Development and prospect of theme hotel
　　 4.6　Green hotel
　　　　 4.6.1　Definition and origin of green hotel
　　　　 4.6.2　Green hotel development survey
　　　　 4.6.3　Green hotel development issues and strategies
Chapter V　Key enterprises introduction of hotel industry
　　 5.1　Huatian Hotel
　　　　 5.1.1　Huatian Hotel introduction
　　　　 5.1.2　Operating status analysis of Huatian Hotel 2006
　　　　 5.1.3　Operating status analysis of Huatian Hotel 2007
　　 5.2　Jinjiang International (Group) Co., Ltd.
　　　　 5.2.1　Company introduction
　　　　 5.2.2　Operating status analysis of Jinjiang 2006
　　　　 5.2.3　Operating status analysis of Jinjiang the first three quarters of 2007
　　 5.3　Century Plaza Hotel
　　　　 5.3.1　Century Plaza Hotel introduction
　　　　 5.3.2　Operating status analysis of Century Plaza 2006
　　　　 5.3.3　Operating status analysis of Century Plaza the first three quarters of 2007
　　 5.4　Jinling Hotel
　　　　 5.4.1　Jinling Hotel introduction
　　　　 5.4.2　Operating status analysis of Jinling 2006
　　　　 5.4.3　Operating status analysis of Jinling the first three quarters of 2007
　　 5.5　Dongfang Hotel
　　　　 5.5.1　Dongfang Hotel introduction
　　　　 5.5.2　Operating status analysis of Dongfang 2006
　　　　 5.5.3　Operating status analysis of Dongfang the first three quarters of 2007
Chapter VI　Investment analysis and prospect forecast of the hotel industry
　　 6.1　Hotel industry investment analysis
　　　　 6.1.1　Investment characteristics of hotel industry
　　　　 6.1.2　Investment status quo of hotel industry
　　　　 6.1.3　Western market contains great opportunities
　　　　 6.1.4　Investment risks of hotel industry and suggestions
　　 6.2　Development trend analysis of China hotel industry
　　　　 6.2.1　Development prospect of China hotel industry
　　　　 6.2.2　Future development trend analysis of China hotel industry
　　　　 6.2.3　Development trend analysis of China hotel real estate
　　　　 6.2.4　Specific development direction of China hotel industry in the future