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Investment and Forecast Report on China Food and Beverage Industry, 2015-2019

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Chapter 1 Overview of Catering Industry
  1.1 Definition and classification of catering industry
    1.1.1 Definition of catering industry
    1.1.2 Classification of catering industry
  1.2 Characteristics of catering industry
    1.2.1 Attributes of catering industry
    1.2.2 Basic characteristics of catering industry
    1.2.3 Features of the modern catering industry
    1.2.4 Features and tasks of restaurant management
  1.3 Market segmentation and role of catering industry
    1.3.1 Market segmentation
    1.3.2 Economic status and role of catering industry
  1.4 Consumer analysis
    1.4.1 Types of food consumers
    1.4.2 Psychological Effects of food consumers
    1.4.3 Analysis of consumers’fast food consumption habits and attitudes
Chapter 2 Analysis of China's catering industry
  2.1 Development of China's catering industry
                2.1.1 Development process of China's catering industry
    2.1.2 Overall situation of China's catering industry
    2.1.3 Main features of China's catering industry
    2.1.4 Factors of promoting the development of China's catering industry
    2.1.5 Opportunities that China's catering industry development faced
  2.2 Policies and regulations of China's catering industry
    2.2.1 "Catering Enterprises Operating Norms" was promulgated in 2009
    2.2.2 Permit system of China's catering services officially opened in 2010
    2.2.3 China's catering industry issued two new regulations in 2011
    2.2.4 Other new regulations about China's catering industry in 2011
  2.3 Development Analysis of Chinese Catering Enterprises
    2.3.1 Investment growth is the biggest driver of the rapid expansion
    2.3.2 Technology standardization is not only thrust but also resistance
    2.3.3 Recruitment difficulties impeded the development of catering enterprises
    2.3.4 Differentiation trend analysis of the local catering enterprises
  2.4 E-commerce applications Analysis on catering industry
    2.4.1 Characteristics of e-commerce development in catering industry
    2.4.2 E-commerce existence way of domestic catering industry
    2.4.3 Opportunities and challenges to the restaurant industry bringed by E-commerce
    2.4.4 Operating strategy of E-commerce in catering industry
  2.5 Problems of China's catering industry development
    2.5.1 Major challenges faced by China's catering industry which developed sustained and healthy
    2.5.2 Problems of China's catering industry needed to be improved
                2.5.3The overall level of food supply is lower in China
    2.5.4 Reverse of talent are not enoughthe in hospitality and catering industry
  2.6 Measures on promoting China's catering industry healthy development
    2.6.1 Development strategies of China's catering industry
    2.6.2 Development recommendations of China's catering industry
    2.6.3 Measures on balancing catering market and consumer demand
    2.6.4 Main marketing tool of catering enterprises
    2.6.5 Personalized service strategy of China's catering industry
    2.6.6 Brand building Strategies on catering industry
    2.6.7 Three elements of cost accounting about catering enterprises
Chapter 3 Operation Status of China's catering market in 2008-2012
  3.1 Analysis on China's catering market in 2008
    3.1.1 In 2008 China's catering market showed continued growth
    3.1.2 Development characteristics of China's catering market in 2008
    3.1.3 Operating status on China’s hundred catering enterprises in 2008
  3.2 Analysis on China's catering market in 2009
    3.2.1 Analysis of China’s catering market growth during January-December 2009
    3.2.2 Development characteristics of China’s hundred catering enterprises in 2009
    3.2.3 Survey analysis of China’s catering enterprises in 2009
  3.3 Analysis on China's catering market in 2010
    3.3.1 Development characteristics of China's catering market in 2010
    3.3.2 New features of domestic restaurant industry in 2010
  3.4 Analysis on China's catering market in 2011
    3.4.1 Development characteristics of China's catering market in 2011
    3.3.2 New features of domestic restaurant industry in 2011
  3.5 Analysis on China's catering market in 2012
    3.5.1  Development characteristics of China's catering market in the half of 2012
    3.5.2 New features of domestic restaurant industry in the half of 2012
Chapter 4 Market Analysis of Chinese Food Industry
  4.1 International Market Overview
    4.1.1 United States
    4.1.2 France
    4.1.3 Germany
    4.1.4 Greece
    4.1.5 Italy
    4.1.6 Spain
  4.2 Overview of Chinese food industry in China
    4.2.1 Operation types of the domestic Chinese food industry
    4.2.2 Characteristics of consumer market on Chinese food industry
    4.2.3 Chinese food enterprises in 2008 involved the capital market
    4.2.4 Chinese food industry collectively broke the international bottleneck
  4.3 Marketing analysis of Chinese food industry
    4.3.1 Services features and marketing strategy of Chinese food industry
    4.3.2 Marketing dilemma of Chinese food industry
    4.3.3 Modern marketing strategy of Chinese food enterprises
  4.4 Competitive Analysis of Chinese food industry
    4.4.1 Competitive situation faced by the Chinese food industry
    4.4.2 Competition and development of foreign Chinese restaurant
    4.4.3 Spanish enterprises involved Chinese food market in 2011
    4.4.4 Private against Western fast food enterprises
  4.5 Chinese food chain
    4.5.1 Chain Chinese food gained grab trillion market by standardization
    4.5.2 Competitiveness of Chinese food chain
    4.5.3 Chinese food chain were favored by the venture under the economic downturn
    4.5.4 Development of Chinese food chain should pay attention to differences between Chinese and Western cultures
    4.5.5 Operating obstacles and countermeasures of Chinese food chain enterprises
  4.6 Development issues, strategies and opportunities of Chinese food industry
    4.6.1 Chinese food industry disputes continuously becaused of the lack of awareness of brand protection
    4.6.2 Analysis of the opportunities and threats faced by Chinese food industry
    4.6.3 Countermeasures that "Chinese food" seize the U.S. market
    4.6.4 Chinese food market for children contains opportunities
Chapter 5 Market Analysis on Western Food Industry
  5.1 History and distribution of China’s western food
    5.1.1 History of western food in China
    5.1.2 Distribution of western food market in China
    5.1.3 Characteristics of western food market in China
  5.2 Development Overview of China Western Food Industry
    5.2.1 Review of China western food industry development
    5.2.2 Types and characteristics of domestic western food industry
    5.2.3 Market characteristics at this stage of China's western food industry
    5.2.4 Western food industry is developing rapidly in China
  5.3 Development of western food industry in some cities
    5.3.1 Beijing
    5.3.2 Shanghai
    5.3.3 Tianjin
    5.3.4 Guangzhou
    5.3.5 Quanzhou
  5.4 Problems and solutions of western food industry in China
    5.4.1 Lcak of management and technical personnel in China’s western food industry
    5.4.2 Legal restrictions and response measures experienced by western food industry
    5.4.3 Development dilemma of "Chinese Western" food industry
    5.4.4 Developing Way-out of "Chinese Western" food industry
    5.4.5 Maintain the characteristics by Chinese and Western combined
  5.5 Western food industry prospects
    5.5.1 Future Prospects of "Chinese Western" food industry
    5.5.2 Future trend of Western food business Operating
    5.5.3 Development trends of western food market
    5.5.4 Combine localization with popular will become western food industry developing trends
Chapter 6 Analysis of the fast food market
  6.1 Overview of the foreign fast food industry
    6.1.1 United States
    6.1.2 Russia
    6.1.3 India
    6.1.4 France
  6.2 Overview of Chinese fast food industry
    6.2.1 Development overview of Chinese fast food industry
    6.2.2 Main features of Chinese fast food industry
    6.2.3 The fast food industry gradually occupy the dominant position of catering industry
    6.2.4 Development experience of China's fast-food industry
  6.3 Recent developments in China's fast-food industry
    6.3.1 Review of Chinese fast food industry development in 2009
    6.3.2 Development events of the Chinese fast-food industry in 2010
    6.3.3 Development overview of China fast food industry in 2011
    6.3.4 Consumption overview of China fast food industry in 2011
    6.3.5 The fast food industry focus on the price in 2012
  6.4 Marketing positioning and market strategies of western fast food
    6.4.1 Market competitive situation
    6.4.2 Market positioning
    6.4.3 Marketing positioning strategy
    6.4.4 Marketing mix strategy
  6.5 Competitive analysis on fast-food industry
    6.5.1 Highly competitive in fast-food industry
    6.5.2 The three western fast food attract investors to join them
    6.5.3 Foreign brands beach middle and high-end market in the fast food industry
    6.5.4 China fast-food industry collectively focused on young consumers in 2011
  6.6 Problems in China's fast-food industry
    6.6.1 Main problems of fast-food industry development
    6.6.2 Obstacles and breakthrough to the development of Chinese fast food industry
    6.6.3 Franchise adverse effects on the fast food industry
    6.6.4 Deficiency of China's fast-food industry
  6.7 Development strategies of China's fast-food industry
    6.7.1 Focus on market segmentation and personalization
    6.7.2 Promote "small, specialized, and more"
    6.7.3 Beware of aggressive promoting food chain
    6.7.4 professional personnel should to be gradually expanded
    6.7.5 Acvantage complementation between Chinese and western fast-food
    6.7.6 Strengthen the role of industry organizations
  6.8 The future development trend of fast food industry
    6.8.1 Development trends of China's fast-food industry
    6.8.2 Information trend of fast-food industry
    6.8.3 Four trends of fast-food industry development
Chapter 7 Analysis of Chinese fast food market
  7.1 Overview of Chinese fast food market
    7.1.1 Chinese fast food gradually return to the mainstream status
    7.1.2 Developments in the Chinese fast food industry in 2011
    7.1.3 Chinese fast food industry actively expanded trade and super channels
    7.1.4 of Chinese fast food had broad development space
  7.2 SWOT analysis of Chinese fast food in China
    7.2.1 Advantages
    7.2.2 Disadvantages
    7.2.3 Opportunities
    7.2.4 Threat
  7.3 Competitive Analysis of Chinese fast food industry
    7.3.1 Chinese fast food catched up with western fast food
    7.3.2 Yum! Brands Inc. expanded Chinese fast food market in 2009
    7.3.3 Western fast food ocuppied the share of Chinese fast food market in 2010
    7.3.4 Chinese fast food industry focused on children market in 2011
    7.3.5 Competitive Strategies of Chinese fast food
  7.4 Challenges faced by Chinese fast food
    7.4.1 Main problems of Chinese fast food
    7.4.2 Soft underbelly of Chinese fast food
    7.4.3 Three hurdle faced by Chinese fast food
    7.4.4 Crisis and development of overseas Chinese fast food industry
  7.5 Development Strategic Analysisof Chinese fast food enterprises
    7.5.1 Product Development Strategy
    7.5.2 Chain Management Strategy
    7.5.3 Promotion Strategy
    7.5.4 Environmental Strategy
  7.6 Trends and Investment of Chinese fast food
    7.6.1 Good prospects for Chinese fast food
    7.6.2 Success way of Chinese fast food
    7.6.3 Main pionts on investment and management of Chinese fast food
    7.6.4 The development environment of Chinese fast food is getting better
Chapter 8 Beijing Catering Industry
  8.1 Development Overview of Beijing Catering Industry
    8.1.1 Overall development of catering industry in Beijing
    8.1.2 Beijing 2008 Olympic Games improved market structure of Beijing catering industry upgrade
    8.1.3 Beijing catering industry overcame the adverse effects to achieve good results
    8.1.4 Beijing food consumption dialysis in 2010
    8.1.5 Development features of Beijing key catering enterprises in 2011
  8.2 Development status of Beijing catering industry in 2011
    8.2.1 Beijing catering industry succeed in whole line on New Year's day
    8.2.2 Consumption of Beijing Food Market of other holidays
    8.2.3 New regulations issued about Beijing catering industry
    8.2.4 Overall development of Beijing catering industry
  8.3 Marketing analysis of Beijing catering industry
    8.3.1 Features and management of Beijing catering industry
    8.3.2 Network marketing of Beijing catering industry
    8.3.3 Advertising sales model analysis of Beijing food market
  8.4 Economic analysis of Beijing "Chengdu snacks"
    8.4.1 "Chengdu snacks" phenomenon in Beijing
    8.4.2 Characteristics of Chengdu snacks firms
    8.4.3 Operation mechanism of Chengdu snacks
    8.4.4 Inspiration of Beijing "Chengdu snacks"
  8.5 Problems and countermeasures of Beijing food market
    8.5.1 Problems of Beijing food market development
    8.5.2 Beijing catering market reagained mandatory fees
    8.5.3 Low barriers to entry into is becoming the soft underbelly of Beijing catering industry
    8.5.4 Trends and Suggestions of Beijing catering industry
  8.6 Prospect and Trend of Beijing catering industry
    8.6.1 Good prospects for Beijing catering industry
    8.6.2 Development trend of Beijing catering industry
    8.6.3 Beijing catering industry is going towards green development
Chapter 9 Shanghai Catering Industry
  9.1 Development Overview of Shanghai Catering Industry
    9.1.1 Changes and developments of Shanghai catering industry
    9.1.2 Characteristics of Shanghai catering industry development
    9.1.3 Developments overview of Shanghai catering industry in 2009
    9.1.4 Developments overview of Shanghai catering industry in 2010
  9.2 Development of Shanghai catering market during 2011-2012
    9.2.1 Shanghai catering marke development brief in 2011
    9.2.2 Shanghai catering marke gained good result on 2010 Dragon Boat Festival
    9.2.3 Consumption characteristics of Shanghai catering marke in the half of 2012
    9.2.4 Shanghai catering marke development brief in 2012
  9.3 Development of Shanghai network catering industry
    9.3.1 Overview of Shanghai network catering industry
    9.3.2 Advantages and Disadvantages of Shanghai network catering industry
    9.3.3 Mass Reviews Online
    9.3.4 Restaurant 114
    9.3.5 Other websites
  9.4 Requirements of Shanghai catering industry
    9.4.1 Visitors
    9.4.2 Business customers
    9.4.3 white-collar social leisure
    9.4.4 Household consumption
    9.4.5 Workers
  9.5 Problems and countermeasures of Shanghai catering industry
    9.5.1 Lack of high dining service personnel
    9.5.2 Shanghai restaurants faced the threat of high rents
    9.5.3 Development countermeasures and suggestions of Shanghai catering industry
    9.5.4 Development initiatives that Shanghai promote catering industry
  9.6 Investment and trend analysis on Shanghai catering industry
    9.6.1 Venture capital think Shanghai catering industry has a good prospect
    9.6.2 The small and medium food and beverage firms of Shanghai were payed close attention by venture capital
    9.6.3 high-end catering market of Shanghai hotel industry after World Expo 2010
    9.6.4 Outdoor dining in Shanghai is becoming a stylish
Chapter 10 Guangzhou Catering Industry
  10.1 Overview of Guangzhou Catering Industry
    10.1.1 Development summary of Guangzhou catering industry
    10.1.2 Characteristics of Guangzhou catering market
    10.1.3 Changes in the concept of Guangzhou food market
    10.1.4 Reasons for the rapid development of Guangzhou catering industry
    10.1.5 Guangzhou develop catering economy by local conditions
    10.1.6 Area status of Guangzhou catering industry
  10.2 Guangzhou catering industry development in 2010-2012
    10.2.1 The scale of Guangzhou catering market in 2010
    10.2.2 Consumption of Guangzhou catering market in 2011
    10.2.3 Guangzhou catering industry development in 2012
  10.3 Problems and countermeasures of Guangzhou catering industry
    10.3.1 Problems of Guangzhou catering industry
    10.3.2 Guangzhou local food enterprises need grow strong
    10.3.3 Countermeasures that promote Guangzhou catering industry the healthy development
  10.4 Development trend of Guangzhou catering industry
    10.4.1 Trend of Guangzhou food market
    10.4.2 Vast market in Guangzhou catering industry
    10.4.3 Development plan of Guangzhou catering industry
    10.4.4 Superstore business model is rising in Guangzhou
Chapter 11 Catering Industry in Other Cities
  11.1 Shenzhen
    11.1.1 Overview of Shenzhen catering industry
    11.1.2 The position of catering industry in the economic development of Shenzhen
    11.1.3 Brief of Eight cuisines in Shenzhen
    11.1.4 Consumption of catering market in Shenzhen
    11.1.5 Problems and Countermeasures in Shenzhen catering industry
  11.2 Dongguan
    11.2.1 Overview of Dongguan catering industry
    11.2.2 Investigation and Analysis of Dongguan catering industry
    11.2.3 Problems of Food catering industry in Dongguan
    11.2.4 Suggestions of promoting Dongguan catering industry
  11.3 Wuhan
    11.3.1 The rise of central China bring opportunities for the development of Wuhan catering industry
    11.3.2 Development status of Wuhan catering industry
    11.3.3 Wuhan catering industry with special feature is developing fierce
    11.3.4 Difference competition in Wuhan catering industry
    11.3.5 New Trends of Wuhan catering industry development
  11.4 Chengdu
    11.4.1 In 2007 catering industry in Chengdu developed rapidly
    11.4.2 Development status of Chengdu health accommodation and catering industry in 2011
    11.4.3 Analysis of Chengdu catering industry in 2012
    11.4.4 Mainly catering market in Chengdu
    11.4.5 Chengdu western catering market developed rapidly
    11.4.6 Characteristics development analysis of Chengdu catering industry
    11.4.7 Development plan outlook of Chengdu catering industry
  11.5 Chongqing
    11.5.1 Development analysis of Chongqing catering industry
    11.5.2 Fve characteristics of Chongqing catering industry
    11.5.3 The largest U.S. venture capital firm think Chongqing catering industry has a good prospect
    11.5.4 Chongqing catering industry developed well in 2011
    11.5.5 Development of catering industry in Chongqing in 2012
    11.5.6 Chongqing Government take measures to accelerate the development of catering industry
    11.5.7 Development plan of Chongqing catering industry in the future
  11.6 Xi'an
    11.6.1 Overview of Xi'an catering industry development
    11.6.2 Brief introduction of Xi'an catering retail market between Jan. and Aug. in 2012
    11.6.3 Casual dining developed a good momentum in Xi'an
    11.6.4 Problem analysis on Xian hotel and catering industry
Chapter 12 Key enterprises of foreign restaurant chain
  12.1 Yum! Brands Inc.
    12.1.1 Introduction
    12.1.2 Operating analysis of Yum in fiscal 2009
    12.1.3 Y Operating analysis of Yum in fiscal 2010
    12.1.4 Operating analysis of Yum in  fiscal 2011
    12.1.5 Yum enhance the degree of localization in China
    12.1.6 Yum China build new model of supply chain
    12.1.7 Yum China's growth performance was trapped by homogeneous competition
  12.2 McDonalds Corporation
    12.2.1 Introduction
    12.2.2 Operating analysis of McDonalds in 2010
    12.2.3 Operating analysis of McDonalds in 2011
    12.2.4 Operating analysis of McDonalds in the first half of 2012
    12.2.5 McDonald's business philosophy
    12.2.6 McDonald's efficient service processes
  12.3 PAPA JOHN’S INTERNATIONAL, INC.
    12.3.1 Introduction
    12.3.2 Operating analysis of PAPA JOHN’S in 2009
    12.3.3 Operating analysis of PAPA JOHN’S in 2010
    12.3.4 Operating analysis of PAPA JOHN’S in 2011
    12.3.5 PAPA JOHN’S focus on differentiation competitive
    12.3.6 Expansion of PAPA JOHN’S in Chinese market
    12.3.7 Competitive strategy of PAPA JOHN’S for Pizza Hut
  12.4 Starbucks Corporation
    12.4.1 Introduction
    12.4.2 Operating analysis of Starbucks in fiscal 2009
    12.4.3 Operating analysis of Starbucks in fiscal 2010
    12.4.4 Operating analysis of Starbucks in fiscal 2011
    12.4.5 Starbucks’ business management
    12.4.6 Starbucks recovered franchises of China
Chapter 13 Key enterprises in China restaurant chain
  13.1 Ajisen (China) Holdings Limited
    13.1.1 Introduction
    13.1.2 Operating analysis of Ajisen (China) Holdings Limited in 2010
    13.1.3 Operating analysis of Ajisen (China) Holdings Limited in 2011
    13.1.4 Operating analysis of Ajisen (China) Holdings Limited during January-June 2012
  13.2 Inner Mongolia Little Sheep Catering Chain Co., Ltd.
    13.2.1 Introduction
    13.2.2 Operating analysis of Inner Mongolia Little Sheep Catering Chain Co., Ltd. in 2010
    13.2.3 Operating analysis of Inner Mongolia Little Sheep Catering Chain Co., Ltd. in 2011
    13.2.4 Operating analysis of Inner Mongolia Little Sheep Catering Chain Co., Ltd. during January-June 2012
    13.2.5 Little Sheep rectified and standardized the market
    13.2.6 Capital operation and gains of Little Sheep
    13.2.7 Management strategy analysis of Little Sheep
  13.3 Shanghai Jinjiang International Hotels Development Co., Ltd.
    13.3.1 Introduction
    13.3.2 Operating analysis of the company in 2010
    13.3.3 Operating analysis of the company in 2011
    13.3.4 Operating analysis of the company from January to June 2012
    13.3.5 The company accelerated expansion
  13.4 Xi'an Catering Co., Ltd.
    13.4.1 Introduction
    13.4.2 Operating analysis of Xi'an Catering Co., Ltd. in 2010
    13.4.3 Operating analysis of Xi'an Catering Co., Ltd. in 2011
    13.4.4 Operating analysis of Xi'an Catering Co., Ltd. from January to June 2012
  13.5 China Quanjude (Group) Co., Ltd.
    13.5.1 Introduction
    13.5.2 Operating analysis of Quanjude in 2010
    13.5.3 Operating analysis of Quanjude in 2011
    13.5.4 Operating analysis of Quanjude from January to June 2012
    13.5.5 Development of Quanjude chain store
    13.5.6 Brand management and brand marketing strategy of Quanjude
    13.5.7 Expansion mode Analysis of Quanjude
  13.6 Comparative Analysis of Listed Companies
    13.6.1 Profitability analysis
    13.6.2 Analysis of growth capacity
    13.6.3 Analysis of operating capacity
    13.6.4 Solvency analysis
  13.7 Shanghai Yonghe King Food Co., Ltd.
    13.7.1 Introduction
    13.7.2 A restaurant chain firm of Philippines acquired Yonghe King
    13.7.3 Yonghe King get into Tianjin with a high-profile
  13.8 Guangzhou Kungfu Catering Management Co., Ltd.
    13.8.1 Introduction
    13.8.2 The company want to create a global hegemony of Chinese fast food
    13.8.3 Innovation process and results of the company
    13.8.4 Problems that the company developed rapidly
  13.9 Shenzhen Noodles King Chain Co., Ltd.
    13.9.1 Introduction
    13.9.2 Management philosophy of the company
    13.9.3 Marketing strategy analysis
    13.9.4 Success way of the company rapid development
Chapter 14 Competition analysis on Chinese catering industry
  14.1 Overview of catering industry competition
    14.1.1 Characteristics
    14.1.2 Reasons
    14.1.3 Changes of competitive factors
    14.1.4 Five rules of catering industry competition
  14.2 Competitive analysis of Chinese and Western catering industry
    14.2.1 The competition situation of Chinese and Western fast-food
    14.2.2 The overall difference between Chinese and Western catering industry
    14.2.3 The gap between Chinese and Western catering industry
  14.3 Competitive situation of domestic catering industry
    14.3.1 Changes in competitive situation of the domestic catering market
    14.3.2 The theme restaurants directly face competition
    14.3.3 Beijing catering industry is facing the era of brand competition
  14.4 Competitive strategy analysis of hotels and restaurants catering industry
    14.4.1 Operating strategy that restaurants catering industry face market competition
    14.4.2 Competitive new strategy analysis of restaurants marketing
    14.4.3 Competitive strategy of hotel catering business
  14.5 Competitiveness of restaurants catering industry
    14.5.1 Advantage analysis
    14.5.2 Disadvantages analysis
    14.5.3 Development in the competition
  14.6 Strategy and measures that catering firms respond to competitive
    14.6.1 Eight means that the catering companies face competition
    14.6.2 Implementation of catering competition measures
    14.6.3 Core competitiveness analysis
    14.6.4 Health competitive strategy
    14.6.5 Customer value strategy
    14.6.6 Characteristics strategic analysis
Chapter 15 Analysis of operations of catering industry
  15.1 Analysis of restaurant franchising in China
    15.1.1 Overview of restaurant franchising in China
    15.1.2 The problems of standardization of restaurant franchising in China
    15.1.3 There are a lot of risk in restaurant franchising operations
    15.1.4 SPA treatments for restaurant franchise management
  15.2 Hot market of catering business
    15.2.1 Wedding market
    15.2.2 Birthday market
    15.2.3 Business dining market
  15.3 Analysis of marketing of catering industry in China
    15.3.1 Future development trend of catering marketing
    15.3.2 Chain patterns for catering enterprises of different sizes selected
    15.3.3 Marketing characteristics of Chinese catering enterprises
    15.3.4 Holiday catering marketing strategy
  15.4 Catering business strategy
    15.4.1 Overview of catering business strategy
    15.4.2 Management strategies of catering enterprises
    15.4.3 Catering business secret of success
    15.4.4 Business skill of catering business expansion
Chapter 16 Analysis of catering chain operation in China
  16.1 The operation of restaurant chain
    16.1.1 the origin and patterns of restaurant chain
    16.1.2 The standard for franchellosor
    16.1.3 Analysis of the location of chain restaurant
    16.1.4 Analysis of economic indicators for catering chain operation
  16.2 Analysis of the development of chain catering industry in China, 2008-2012
    16.2.1 Franchise restaurant industry in 2008 showed four characteristics
    16.2.2 The investigation of chain catering industry in 2009
    16.2.3 The top ten chain restaurant in 2010
    16.2.4 The development of chain catering industry in 2011
    16.2.5 Increasing cost and strategy of chain catering industry in 2012
  16.3 Business area of restaurant chain and related theories
    16.3.1 The general principles and characteristics of business area
    16.3.2 Strategy of business area of international restaurant chain companies
    16.3.3 Classification and characteristics of business area
    16.3.4 Competitive strategy of chain restaurants in business area
  16.4 Chain catering enterprises of cross-regional
    16.4.1 Positioning of restaurant
    16.4.2 The cross-regional expansion strategy
    16.4.3 Upgrade measures of management
  16.5 Brand and marketing strategy of restaurant chain market
    16.5.1 Brand development has become the strategic choice of restaurant chains
    16.5.2 Strategy of build a brand of restaurant chain
    16.5.3 Product marketing strategy
    16.5.4 Restaurant chain's "unity" strategy
    16.5.5 Innovative marketing strategy is important for restaurant chain hotel to seize the travel market
  16.6 Strategy of restaurant chain
    16.6.1 Intrduction of strategy of restaurant chain
    16.6.2 Research and Analysis of restaurant chain business model
    16.6.3 Development strategy of China restaurant chain
  16.7 Trends and experience of restaurant chain
    16.7.1 Restaurant chain will be the main pattern in catering industry
    16.7.2 U.S. franchise chain and the successful experience of enlightenment
    16.7.3 China's four major trends in the development of chain operation
Chapter 17 Hotel catering business analysis
  17.1 Marketing analysis of hotel catering industry
    17.1.1 Overview of hotel catering industry
    17.1.2 Marketing analysis of hotel catering industry
    17.1.3 Skills for keeping flexibility
    17.1.4 Modern marketing concept is necessary
  17.2 Personalized service in hotel catering industry
    17.2.1 Unique dining and seating
    17.2.2 Personalized menu
    17.2.3 Unique buffet for children
  17.3 Catering business analysis of starred hotel
    17.3.1 SWOT analysis of starred hotel catering business
    17.3.2 the six-star hotel catering business focus
    17.3.3 Sustainable development strategy of starred hotel
  17.4 Hotel catering business strategy
    17.4.1 Marketing Strategy of hotel catering business
    17.4.2 The business strategy of starred restaurant
    17.4.3 Management strategyof hotels and restaurants
Chapter 18 Investment of catering industry
  18.1 Properties of catering industry investment
    18.1.1 Growth and profitability of catering industry
    18.1.2 Cyclicity of catering industry
    18.1.3 Intensive resources
    18.1.4 The eight advantages of catering industry investment
  18.2 Current situation of catering industry
    18.2.1 The financial crisis has brought opportunities for Chinese fast food chains
    18.2.2 Restaurant chain in China is popular with the venture capital
    18.2.3 Cross-strait investment opportunities
    18.2.4 Investment risk of catering industry
  18.3 Barriers of catering industry
    18.3.1 Technology and market barriers
    18.3.2 Structural barriers
    18.3.3 Institutional barriers
    18.3.4 Cultural barriers
  18.4 Investment strategy of catering industry
    18.4.1 Be ready to compete
    18.4.2 Investment techniques
    18.4.3 The choice of food and beverage products
    18.4.4 The four keypoints for catering industry investment
    18.4.5 The proposals for catering industry investment
  18.5 The proposals for different types of restaurant
    18.5.1 Area restaurants
    18.5.2 Casual dining restaurant
    18.5.3 Franchised outlet
    18.5.4 Small characteristic restaurants
Chapter 19 Forecast of catering industry
  19.1 Trends of overall catering industry
    19.1.1 Trend analysis of China's catering industry in 2013
    19.1.2 Forecast of marker scale of China's catering industry in 2012-2016
    19.1.3 The direction of the domestic food market
    19.1.4 China Food Market Outlook in new situation
    19.1.5 New direction for catering industry
    19.1.6 Future competitive situation of catering industry
  19.2 Tendencies of future catering industry
    19.2.1 Diversification
    19.2.2 Green catering industry
    19.2.3 Characteristic catering industry
    19.2.4 Digital development
  19.3 “Development plan for the catering industry,2009-2013”
    19.3.1 Development targets and major tasks
    19.3.2 Development pattern of the catering industry
    19.3.3 Development focuses of the catering industry
    19.3.4 Major policies and measures

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