Analysis and Investment Consulting Report on China Cultural Industry, 2007-2008

　　Since the reform and opening up, especially the 16th CPC National Congress, adapting to the requirements of socialist market economy and following the rules of spiritual civilization construction, China cultural construction has obtained remarkable achievements. Theory and ideological and moral constructions make steady headway, public opinion guiding capacity strengthens obviously, literature and art booms gradually. Investment in public culture increases and cultural facility and service network perfect day by day. Culture and related industries develop vigorously and form some large industry categories with bigger growth space, and a batch of enterprise groups emerge. Clear understanding of non-public-owned capital entering into cultural industry policy and arousing the enthusiasm of the whole society to participate in the cultural construction, cultural industry pattern of taking public ownership as main body and various ownership economy developing jointly forms primarily.
　　2005 was the summary year of cultural system reform, and cultural system reform and mechanism innovation entered in the stage of profit adjustment, perfection and reflection. Since 2005 growth amplitude of urban and rural residents is higher than that in 2004. In the whole 2005, total consumption of resident education, culture and entertainment was more than 830 billion yuan, total consumption of family culture of urban and rural residents was 415 billion yuan around. China feature films output kept consecutive increasing to 260 for the third year in 2005. But of which more than 90 films were screened in the main-line cinemas, and audiences could only see over 30 films in the main-line cinemas. In the same year, domestic box office revenue of China films was to 2 billion yuan, increased by 33% than that in last year. Overseas box office revenue surpassed 1.65 billion yuan, television broadcasting market was 1.15 billion yuan and composite revenues of films amounted to 4.8 billion yuan. In 2005, Chinese movies hold 27 film festivals in foreign countries and Hongkong, Macao Special Administrative Regions and Taiwan; 263 Chinese films were chosen to participate in movie festivals in 101 countries, of which 18 films gained 32 awards in 24 international movie festivals. The actual output of Chinese cartoons broke through 40 thousand minutes and surpassed the total output of China cartoons from 1993 to 2002.
　　In 2006, constructing public cultural service system became the hotspot with attention of governments at all levels. Putting forward of public cultural service system construction was an important transformation of cultural commonweal undertaking in the background of cultural system reform, and was also the result of government function transformation and reflected a modern government’s validation of its own function orientation and responsibility. In 2006, the output and box office revenue of Chinese movies grew steadily, film quality enhanced obviously. By Nov. 16th, 2006, there were total 303 feature mixing films passing the review, of which 35.3% were digital films to 107. By November in 2006, there were 11 completed documentaries in China ( including 3 full-length documentaries) and 7 cartoons( including 3 full-length cartoons).
　　During the “11th Five Years”, China cultural industry will develop in the follwing aspects: first, cultural industry enters in rapid development stage, its growth rate will quicker than GDP’s and become the new growth point of national economy: one is that cultural system reform will proceed comprehensively and deepen gradually, will set free the enthusiasm of cultural industry development greatly and will provide system guarantee for the rapid development of cultural industry; the other is that with sustainable rapid development of China economy, the culture urban and rural residents need grows greatly, and the demand space of cultural industry development is much bigger. Second, the steps of structure adjustment is quicker, multi-regional and multi-industrial operating become the development trend, different cultural industries will present unbalanced growth situation. Third, non-public economy develops rapidly and cultural industry pattern of taking national capital as guidance and various ownership developing jointly will form gradually.

Contents of Chinese vision>>

Chapter I　Overview of cultural industry
　　1.1　Definition and classification of cultural industry
　　　　1.1.1　Definition of cultural industry
　　　　1.1.2　Classification of cultural industry
　　　　1.1.3　Composition of cultural industry
　　1.2　Policies and related regulations of cultural industry
　　　　1.2.1　Policy environment analysis of cultural industry
　　　　1.2.2　Deep analysis of China cultural industry policies
　　　　1.2.3　Related policies and regulations of cultural industry
Chapter II　Analysis of cultural industry
　　2.1　Analysis of the world cultural industry
　　　　2.1.1　World cultural industry analysis
　　　　2.1.2　U.S.
　　　　2.1.3　Britain
　　　　2.1.4　France
　　　　2.1.5　Japan
　　　　2.1.6　Korea
　　2.2　Overall survey of China cultural industry development
　　　　2.2.1　Demand-range analysis of China cultural industry development
　　　　2.2.2　Impact of economic system environment on cultural industry
　　　　2.2.3　Strategic significance analysis of developing China cultural industry
　　2.3　Analysis of China cultural system reform
　　　　2.3.1　Background and process of China cultural system reform
　　　　2.3.2　Importance and necessity of China culture system reform
　　　　2.3.3　Problems to be solved for promoting cultural system reform
　　2.4　Competition analysis of cultural industry
　　　　2.4.1　Competitive differentiation analysis of Chinese and foreign cultural industries
　　　　2.4.2　Competitiveness analysis of cultural industry
　　　　2.4.3　Competitiveness analysis of China tourism industry
　　　　2.4.4　Competition analysis of other industry segmentations
　　2.5　Problems existing in cultural industry and development strategies
　　　　2.5.1　Order chaos and structure imbalance of domestic cultural industry
　　　　2.5.2　Management system concept of cultural industry lags behind
　　　　2.5.3　Related countermeasures and proposals of developing cultural industry
　　　　2.5.4　Main strategies and countermeasures cultural industry implementing
Chapter III　Analysis of culture industry segmentations
　　3.1　Tourism
　　　　3.1.1　Overall analysis of China tourism
　　　　3.1.2　Analysis of tourism utilizing foreign capital
　　　　3.1.3　Overview of Chinese culture tourism
　　　　3.1.4　Development strategy analysis of tourism
　　3.2　Film and TV industry
　　　　3.2.1　Development overview of radio and TV industry
　　　　3.2.2　Analysis of radio and TV industry 2004-2006
　　　　3.2.3　Reform analysis of China radio and TV industry
　　　　3.2.4　Development Strategy of film and TV industry
　　3.3　Cartoon industry
　　　　3.3.1　Overall analysis of China cartoon industry development
　　　　3.3.2　Analysis of China cartoon industry 2004-2006
　　　　3.3.3　Development analysis of China cartoon
　　　　3.3.4　Problems existing in cartoon industry and countermeasures analysis
　　3.4　Audio-visual industry
　　　　3.4.1　Overall analysis of China audio-visual industry
　　　　3.4.2　Policy analysis of China audio-visual industry
　　　　3.4.3　Development of China audio-visual publishing industry
　　　　3.4.4　Problems and strategies analysis of China audio-visual industry development
　　3.5　Publishing industry
　　　　3.5.1　Overall overview of China publishing industry
　　　　3.5.2　Journals and newspapers publishing industry
　　　　3.5.3　Reform development analysis of China publishing industry
　　　　3.5.4　Problems China publishing industry facing and strategies
　　3.6　Other segmentations
　　　　3.6.1　Network game industry
　　　　3.6.2　Training industry
　　　　3.6.3　Cultural relics and protection of cultural relics
Chapter IV　Regional market analysis of cultural industry
　　4.1　Construction status of China cultural industry base
　　　　4.1.1　Construction performance of Sichuan cultural industry base
　　　　4.1.2　Development performance of Shanxi cultural industry base
　　　　4.1.3　Introduction of Beijing cultural industry base
　　　　4.1.4　Development and construction performances of Shanghai base
　　　　4.1.5　Introduction of cultural industry bases in other regions
　　4.2　Cultural industry analysis in key regions
　　　　4.2.1　Guangdong Province
　　　　4.2.2　Hunan Province
　　　　4.2.3　Hubei Province
　　　　4.2.4　Sichuan Province
　　　　4.2.5　Hebei Province
　　　　4.2.6　Beijing
　　　　4.2.7　Shanghai
Chapter V　Introduction of key cultural enterprises
　　5.1　South Media Group
　　　　5.1.1　Company introduction
　　　　5.1.2　South Media Group launched new publications
　　　　5.1.3　Multi-brand strategy analysis of South Media Group
　　5.2　Beijing Capital Tourism Co., Ltd.
　　　　5.2.1　Company introduction
　　　　5.2.2　Operating status of Beijing Capital Tourism 2006
　　　　5.2.3　Operating status of Beijing Capital Tourism first quarter 2007
　　5.3　Shanda Entertainment Co., Ltd
　　　　5.3.1　Company introduction
　　　　5.3.2　Development course
　　　　5.3.3　Shanda purchased domestic net game company Jintian S&T Development Co., Ltd
　　5.4　Hengdian (Group) Co., Ltd.
　　　　5.4.1　Company introduction
　　　　5.4.2　Hengdian film and television city
　　　　5.4.3　Development goals of Hengdian film and TV industry
　　5.5　Introduction of other enterprises
　　　　5.5.1　Shanghai Wenguang Media Group
　　　　5.5.2　Xinhua Publishing House
　　　　5.5.3　Shenzhen Tourism (Group) Company
　　　　5.5.4　Sanchen Cartoon (Goup) Co., Ltd.
Chapter VI　Investment analysis and prospect trend of China cultural industry
　　6.1　Investment analysis of China cultural industry
　　　　6.1.1　Investment review of cultural industry
　　　　6.1.2　Investment characteristics of audio-visual industry
　　　　6.1.3　Investment analysis of publishing industry
　　　　6.1.4　Other cultural industry investment
　　6.2　Development prospect of China cultural industry
　　　　6.2.1　Development trend analysis of China cultural industry
　　　　6.2.2　Development trend of China book publishing industry
　　　　6.2.3　Future prospect prediction of China outbound tourism
　　　　6.2.4　Prospect and plan of cultural industry during the "Eleventh Five Years"