Analysis and Investment Consulting Report on China Animation Industry, 2008

Contents of Chinese vision >>

CHAPTER Ⅰ OVERVIEW OF THE ANIMATION INDUSTRY
　　 1.1　OVERVIEW OF ANIMATION AND THE ANIMATION INDUSTRY
　　　　 1.1.1　Definition of animation
　　　　 1.1.2　Definition of the animation industry
　　　　 1.1.3　Definition of animation industrial chain
　　　　 1.1.4　Definition of peripheral industries ramified from animation
　　 1.2　OVERVIEW OF ANIMATION WORKS
　　　　 1.2.1　Special features of animation works
　　　　 1.2.2　Categories of animation works
CHAPTER Ⅱ ANALYSIS OF THE DEVELOPMENT OF THE ANIMATION INDUSTRY
　　 2.1　ANALYSIS OF THE DEVELOPMENT OF THE ANIMATION INDUSTRY IN THE OVERSEAS
　　　　 2.1.1　Overview of the international animation industry
　　　　 2.1.2　The animation industry in Japan
　　　　 2.1.3　The animation industry in the US
　　　　 2.1.4　The animation industry in South Korea
　　 2.2　CURRENT SITUATION OF THE ANIMATION INDUSTRY IN CHINA
　　　　 2.2.1　Quick development of the animation industry in China
　　　　 2.2.2　The development of the animation industry in China in 2006
　　　　 2.2.3　The animation industry in China by the end of 2007
　　 2.3　PRODUCTION ANALYSIS OF DOMESTIC ANIMATION INDUSTRY
　　　　 2.3.1　Overview of the production institutions
　　　　 2.3.2　Theme and length of cartoon films
　　　　 2.3.3　Cost and profit of the animation industry
　　 2.4　BUSINESS ANALYSIS OF THE ANIMATION INDUSTRY IN CHINA
　　　　 2.4.1　Experience of China Art Film Studio in five sales fields
　　　　 2.4.2　The poor management of the animation industry in China leads to the difficulty in making profit
　　　　 2.4.3　Lack of matured marketing force in the domestic animation enterprises
　　 2.5　ISSUES PREVAILING IN THE ANIMATION INDUSTRY IN CHINA AND THE COUNTER-MEASURES FOR DEVELOPMENT
　　　　 2.5.1　Immature animation industry in China
　　　　 2.5.2　Serious piracy in the animation industry in China
　　　　 2.5.3　Measures to develop the animation industry in China
　　　　 2.5.4　Measures for the animation in China to be launched in the international market
CHAPTER Ⅲ ANALYSIS OF THE ANIMATION MARKET IN CHINA
　　 3.1　OVERVIEW OF THE ANIMATION MARKET IN CHINA
　　　　 3.1.1　Analysis of the market development environment in China
　　　　 3.1.2　Analysis of three market segments of the animation industry
　　　　 3.1.3　Analysis of four major factors for the rising of animation market in China
　　 3.2　THE SITUATION OF THE BROADCASTING MARKET OF THE ANIMATION INDUSTRY IN CHINA
　　　　 3.2.1　The forming of animation broadcasting system in China
　　　　 3.2.2　Analysis of audience rating of TV cartoons in China
　　　　 3.2.3　Analysis and comparison among three star cartoon channels
　　 3.3　COMPOSITION OF ANIMATION CONSUMPTION MARKET IN CHINA
　　　　 3.3.1　China has become the largest animation consumption market in the world
　　　　 3.3.2　Student consumer group
　　　　 3.3.3　Adult consumer group
　　 3.4　ANALYSIS OF COMPETITION AMONG ANIMATION ENTERPRISES
　　　　 3.4.1　Violent competition between Chinese and overseas animations, huge potential of local enterprises
　　　　 3.4.2　Transformation between potential and competitiveness of the animation in China
　　　　 3.4.3　Development measures for animation enterprises to improve their own competitiveness
　　 3.5　DEVELOPMENT ANALYSIS OF THE ANIMATION INDUSTRY IN REGIONAL MARKETS IN CHINA
　　　　 3.5.1　The animation industry in Shenzhen
　　　　 3.5.2　The animation industry in Shanghai
　　　　 3.5.3　The animation industry in Zhejiang
　　　　 3.5.4　Animation industries in other provinces and municipalities
CHAPTER Ⅳ ANALYSIS FOR SEGMENT MARKET OF ANIMATION INDUSTRY
　　 4.1　CARTOON INDUSTRY
　　　　 4.1.1　Overview of domestic cartoon market
　　　　 4.1.2　Analysis for supply and demand in cartoon market in China
　　　　 4.1.3　Problems existing in Chinese cartoon industry and strategies
　　　　 4.1.4　Prospect of development of Chinese cartoon industry sees good
　　 4.2　CARICATURE INDUSTRY
　　　　 4.2.1　Brief analysis for Chinese caricature market
　　　　 4.2.2　Judgment for entry point of domestic caricature market
　　　　 4.2.3　Status Quo of development of Chinese caricature news
　　　　 4.2.4　Direction of development of traditional caricatures in animation era
　　 4.3　MOBILE PHONE ANIMATION INDUSTRY
　　　　 4.3.1　Analysis for domestic mobile phone animation market scale in 2006
　　　　 4.3.2　Mobile phone animation becoming new chance for revival of animation market
　　　　 4.3.3　Analysis for profitable space of Chinese mobile phone animation
　　　　 4.3.4　Extensive growing space of Chinese mobile phone animation
　　 4.4　NETWORK ANIMATION INDUSTRY
　　　　 4.4.1　Influence of network media to traditional cartoons
　　　　 4.4.2　Analysis for Chinese network animation market scale in 2006
　　　　 4.4.3　Blooming development of Chinese network animation market
　　　　 4.4.4　Analysis for profitability of network animation industry
　　 4.5　NETWORK GAME INDUSTRY
　　　　 4.5.1　Background of development of domestic network game industry
　　　　 4.5.2　Overview of Chinese network game industry in 2007
　　　　 4.5.3　Influence of network games over sales of relevant industries in 2007
　　　　 4.5.4　Future development trend of domestic network game industry
CHAPTER Ⅴ ANALYSIS ON ANIMATION INDUSTRIAL CHAIN
　　 5.1　ANALYSIS ON CHINA’S ANIMATION INDUSTRIAL CHAIN
　　　　 5.1.1　Discussion on mode of domestic industrial chain
　　　　 5.1.2　Improvement of industrial chain will drive animation industry
　　　　 5.1.3　Foundation is the key for developing animation industrial chain
　　 5.2　PRESENT SITUATION OF DERIVED PRODUCTS OF ANIMATION
　　　　 5.2.1　Lack of derived products of domestic animation
　　　　 5.2.2　Development of derived products of animation backward in China
　　　　 5.2.3　Huge production potential of derived products of animation
　　 5.3　SURVEY ON DEVELOPMENT OF RELEVANT INDUSTRIES OF ANIMATION
　　　　 5.3.1　Cartoon garments bring new commercial opportunities
　　　　 5.3.2　Cartoon food drives new concept of diet
　　　　 5.3.3　Toys and cartoon form new industrial chain
CHAPTER Ⅵ ANALYSIS ON LEADING ANIMATION ENTERPRISES
　　 6.1　DISNEY
　　　　 6.1.1　Introduction of Disney Group
　　　　 6.1.2　Marketing operation of Disney
　　　　 6.1.3　Analysis on value chain of Disney Group
　　 6.2　DREAM WORKS
　　　　 6.2.1　Brief introduction of Dream Works
　　　　 6.2.2　Introduction of classical animations of Dream Works
　　　　 6.2.3　Future development of Dream Works
　　 6.3　SHANDA NETWORK (SNDA)
　　　　 6.3.1　Brief introduction of SNDA
　　　　 6.3.2　SNDA implemented regional concession operation
　　　　 6.3.3　Analysis on operation status of SNDA in the fourth quarter of 2007
　　 6.4　SANCHIME GROUP
　　　　 6.4.1　Brief introduction of Sanchime Cartoon Group
　　　　 6.4.2　Sanchime Cartoon further improves industrial value chain
　　　　 6.4.3　Blue Cat Cartoon of Sanchime Group enters the field of preschool education
CHAPTER Ⅶ INVESTMENT ANALYSIS AND PROSPECT FORECAST ON ANIMATION INDUSTRY
　　 7.1　INVESTMENT ANALYSIS ON ANIMATION INDUSTRY
　　　　 7.1.1　Investment potential of animation industry
　　　　 7.1.2　Investment opportunities of animation industry
　　　　 7.1.3　Investment proposals for animation industry
　　 7.2　DEVELOPMENT TREND OF ANIMATION INDUSTRY
　　　　 7.2.1　Forecast on animation industry of China
　　　　 7.2.2　Bright prospect of animation industry of China
　　　　 7.2.3　Development trend of animation industry of China
ANNEXES
ANNEX 1: NOTICE ON PROPOSALS FOR BOOSTING DEVELOPMENT OF ANIMATION INDUSTRY OF CHINA
ANNEX 2: PROPOSALS FOR DEVELOPMENT OF MOVIE AND TELEVISION ANIMATION INDUSTRY OF CHINA
ANNEX 3: TEMPORARY PROVISIONS FOR CULTURAL MANAGEMENT OF INTERNET
ANNEX 4: CHINA JUVENILE NETWORK ASSOCIATION’S RECOMMENDATION STANDARD FOR GREEN GAME (DRAFT)

FIG. 1　TOTAL OUTPUT VALUE OF THE GLOBAL ANIMATION INDUSTRY
FIG. 2　MAJOR ANIMATION FILES ISSUED IN THE OVERSEAS BY JAPAN
FIG. 3　NUMBER OF ANIMATION ENTERPRISES MADE APPLICATION TO THE BROADCASTING AND TV ADMINISTRATION
FIG. 4　COMPARISON OF AUDIENCE RATINGS OF CARTOON PROGRAMS IN THE 6 KEY CITIES
FIG. 5　MARKET SHARE RANKS OF THREE STAR CARTOON CHANNELS
FIG. 6　AVERAGE REACHING RATE OF THREE STAR CARTOON CHANNELS
FIG. 7　RANKS OF THE AVERAGE LOYALTY OF THREE STAR CARTOON CHANNELS
FIG. 8　AGE DISTRIBUTION OF AUDIENCE FOR CARTOONS IN CHINA
FIG. 9　COMPOSITION OF PROPORTIONS OF PEOPLE AT VARIOUS AGES WHO LIKE CARTOONS IN CHINA
FIG. 10　PROPORTION OF AREAS WHERE YOUNGSTERS LIKE CARTOONS IN CHINA
FIG. 11　AUDIENCE RATING FOR CARTOON PROGRAMS FOR CHILDREN AGED FROM 4-14 YEARS OLD IN SOME CITIES IN CHINA
FIG. 12　TREND OF DEVELOPMENT OF MOBILE PHONE ANIMATION MARKET SCALE IN 2006~2010
FIG. 13　MARKET SCALE AND GROWTH RATE OF CHINESE NETWORK GAMES IN 2003~2011
FIG. 14　MARKET SCALE OF TOP 15 CHINESE NETWORK GAME OPERATORS IN 2007
FIG. 15　TREND OF DEVELOPMENT OF CHINESE NETWORK GAME INDUSTRIAL SCALE IN 2003~2011
FIG. 16　OCCUPATION RATIO OF CARTOON FOOD IN FOOD MAKET OF EACH COUNTRY
FIG. 17　ILLUSTRATION OF BLUE CAT SPELL FOR PRIMARY SCHOOL