Investment and Forecast Report on China Wine Industry, 2011-2015

　　Scale and great development of wine industry happened in last hundred years. Nowadays, wine industry has been around the five continents of the world. Not only limited in western European countries, but also in America, Oceania, Africa and Asia, some big wine production countries boom.
　　With the improving of China average per capita income, especially the development of middle class, wine consumption in China presents the trend of rapid growing, improving its ratio of liquor consumption constantly. As domestic consumers know more about imported wine, wine franchised shop, chain wine shop and such new emerging sales channels rise sharply, shaking the old pattern led by stores and supermarkets, public houses and such traditional channels.
　　In 2007, China wine output was 665 thousand tons, up 37% over the same period of last year; achieving gross industrial output value of 15.0 billion yuan RMB, up 22.8% over the same period of last year; profit of 1.6 billion yuan RMB, up 23.6% over the same period of last year with a stable growth rate. In 2007, dry wine took 62%(approximately 325 thousand tons) of wine output. Total output of biggest six enterprises accounted for 39.8% of gross output, and their industrial output value accounted for 51.1% of gross industrial output value.
　　In recent years, imported wines appear surprising explosive power in China. China huge market potential will attract more and more imported wines entered. However, there’s no imported wine taking root in China. Besides Lafite, Castel and a few brands, there are few brands popular in consumers. Generally, China consumers don’t know much about imported wine. Because there’s still no imported wine taking the dominant market position as a leading brand, which makes the future imported wine industry will presents the situation that each wine brand can take a place in the market.
　　As China wine industry is in initial step with further development needed in wine market, in recent years, China wine industry will confront the period both of challenges and opportunities with great developing potential.
　　If you want to have a systematic understanding of wine market or invest in production of wine, Investment and Forecast Report on China Wine Market, 2010-2015 is a must-have tool.

Contents of Chinese vision>>

Chapter Ⅰ Summary of Wine and Wine Grape
   1.1 Introduction related to wine
      1.1.1 Concept of wine
      1.1.2 Classification of wine
      1.1.3 Origin and development of wine
      1.1.4 Categories and brewing process of wine
   1.2 Summary of wine grape
      1.2.1 Introduction of wine grape varieties
      1.2.2 Global major planting areas of wine grape
      1.2.3 Distribution and quality of China wine grape
      1.2.4 Varieties structure of China wine grape
      1.2.5 Brief description of nine major wine grape production areas
Chapter Ⅱ Overall Development Analysis of Wine Industry
   2.1 Analysis of international wine industry
      2.1.1 Development review of global wine industry
      2.1.2 Production and consumption structure of global wine market
      2.1.3 High-tech development trend of international wine brewing technology
      2.1.4 Production and consumption situation of international wine industry in 2008
      2.1.5 Wine industry analysis of some countries
   2.2 Development overview of China wine industry
      2.2.1 Development process of China wine industry
      2.2.2 Development superiority and inferiority of China wine industry
      2.2.3 Overall development situation of China wine industry
      2.2.4 Economic operation analysis of China wine industry in 2007
      2.2.5 Development analysis of China wine industry in 2008
      2.2.6 Accelerating upstream and downstream industry chains integration of China wine
   2.3 Analysis of China wine market
      2.3.1 Development situation of wine market in parts of China
      2.3.2 Rapid growth of China wine consumption market
      2.3.3 Consumers analysis of China wine market
      2.3.4 Brands analysis of China wine market
   2.4 High end market of wine
      2.4.1 Development of domestic high end wine
      2.4.2 Financial crisis impact on high end wine market
      2.4.3 High end wine market competition between wine home and abroad
      2.4.4 Business model innovation of China high end wine
   2.5 Wine output statistics of the whole country and key provinces between Jan. and Sep. 2007-2009
      2.5.1 Wine output statistics of the whole country and key provinces between Jan. and Dec. 2007
      2.5.2 Wine output statistics of the whole country and key provinces between Jan. and Dec. 2008
      2.5.3 Wine output statistics of the whole country and key provinces between Jan. and Sep. 2009
   2.6 Import and export analysis of China wine industry
      2.6.1 Import overview of wine in China
      2.6.2 China imported wine should accelerate indigenization process
      2.6.3 Import and export data analysis of China fresh grape brewing wine and wine brewing grape juice between 2001-2008
      2.6.4 Import and export data analysis of China Vermouth and such kinds of wine between 2001-2008
   2.7 Problems and countermeasures of China wine industry
      2.7.1 Brief analysis of four major problems of domestic wine industry
      2.7.2 Bottleneck restricted wine industry development
      2.7.3 Development strategies of China wine industry
      2.7.4 Development suggestions of China wine industry
      2.7.5 Differentiation strategy analysis of China wine industry
Chapter Ⅲ Economic Data Analysis Related to China Wine Manufacturing Enterprises
   3.1 Overall data analysis of wine manufacturing enterprises in China between Jan and Aug. 2007-2009
      3.1.1 Data analysis of all wine manufacturing enterprises in China between Jan and Nov. 2007
      3.1.2 Data analysis of all wine manufacturing enterprises in China between Jan and Nov. 2008
      3.1.3 Data analysis of all wine manufacturing enterprises in China between Jan and Aug. 2009
   3.2 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China between Jan. and Aug. 2008-2009
      3.2.1 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China between Jan. and Nov. 2008
      3.2.2 Data analysis of enterprises of different ownership systems of wine manufacturing industry in China between Jan. and Aug. 2009
   3.3 Data analysis of enterprises of different scales of wine manufacturing industry in China between Jan. and Aug. 2008-2009
      3.3.1 Data analysis of enterprises of different scales of wine manufacturing industry in China between Jan. and Nov. 2008
      3.3.2 Data analysis of enterprises of different scales of wine manufacturing industry in China between Jan. and Aug. 2009
Chapter Ⅳ Segment Market Analysis of Wine
   4.1 Red wine and rose wine
       4.1.1 Production process of red wine
       4.1.2 high-grade development trend of China red wine
       4.1.3 Upcoming industrial upgrading in rose wine
       4.1.4 Enormous growth room in rose wine
   4.2 Dry wine
      4.2.1 Brief introduction of dry red wine
      4.2.2 A ready market of domestic middle-grade and high-grade dry red wine
      4.2.3 Gradual rallying of China dry white wine market
      4.2.4 Consumption upsurge of dry white wine around the coast cities
   4.3 Vintage wine
     4.3.1 Interpretation of wine vintage
     4.3.2 Vintage wine under the environment of new national standard
     4.3.3 Detection and management standard lack of China vintage red wine
     4.3.4 Vintage wine development by region after new national standard implementation
   4.4 Cru wine
      4.4.1 International wine estate distribution in China market
      4.4.2 Gradual wine estate upsurge in China wine industry
      4.4.3 Change brought by wine industry Estate Movement
      4.4.4 Competition between China vintage wine and foreign wine brands
      4.4.5 Latest progress situation of domestic wine estate
   4.5 Other kinds of wines
      4.5.1 Brief analysis of sweet wine enterprises development chance
      4.5.2 Great market potential of domestic ice wine
      4.5.3 Domestic wild wine should realize differentiation development
      4.5.4 Huge future market potential of sparkling wine
      4.5.5 Brief introduction of new kinds of wines
Chapter Ⅴ Regional Development Analysis of China Wine Industry
   5.1 Penglai
      5.1.1 Status and features of Penglai wine market
      5.1.2 Importance of "China Creation "in Penglai wine region
      5.1.3 Promoting sustainable development of wine industry in Penglai
      5.1.4 Energetically building wine base in Penglai, Shandong Province
      5.1.5 Strengthening wine industry supervision and management in Penglai
   5.2 Yantai
      5.2.1 Wine brands analysis in Yantai wine region
      5.2.2 Yantai wine industry development boosted by four power
      5.2.3 Restrictive factors in Yantai wine industry development
      5.2.4 Seven relations of Yantai wine industry need to straighten
      5.2.5 Bright prospect of Yantai wine established by industrial tourism
   5.3 Changli
      5.3.1 Development environment of Changli wine industry
      5.3.2 Development process of Changli wine industry
      5.3.3 Superiority analysis of Changli wine region
      5.3.4 The test of Changli wine passed certification and evaluation of expansion
      5.3.5 Problems and development countermeasures of Changli wine industry
   5.4 Ningxia
      5.4.1 Increasing growth rate of Ningxia wine industry
      5.4.2 Investment of 7.7 billion yuan RMB for building "China Wine City" in Ningxia
      5.4.3 Planning layout map of wine industry in Ningxia
   5.5 Other areas
      5.5.1 Development situation of wine industry in Gansu province
      5.5.2 Great improvement of wine quality in Turpan, Sinkiang
      5.5.3 Situation of different wine brands by region in Jilin
Chapter Ⅵ Marketing and Competition Analysis of Wine Industry
   6.1 Overall analysis of China wine marketing
      6.1.1 Analysis of wine marketing culture different between home and abroad
      6.1.2 Marketing channel analysis of China wine
      6.1.3 Marketing strategies of domestic major wine brands
      6.1.4 Eight suggestions of China wine industry marketing
   6.2 Major marketing strategies of wine industry
      6.2.1 Marketing strategies of wine brands
      6.2.2 Package strategies of wine
      6.2.3 Marketing model analysis of wine enterprises culture
      6.2.4 Marketing strategies of mass production wine
      6.2.54 Analysis of wine promotion strategies
   6.3 Competition tend of China wine market
      6.3.1 Increasingly fierce competition in China wine industry
      6.3.2 Competition pattern of three domestic wine brands in China
      6.3.3 Competition analysis of 2nd-tier wine brands
      6.3.4 Brief analysis of domestic and foreign wine competition and fusion
      6.3.5 Competing for market between wine enterprises home and abroad
   6.4 Competitiveness structuring analysis of China wine industry
      6.4.1 Competitiveness situation of China wine industry
      6.4.2 Competitiveness building in wine distributors
      6.4.3 Resource development as the important assurance of wine industry competitiveness
      6.4.4 Accelerating internationalization process for building wine industry competitiveness
Chapter Ⅶ International Wine Manufacturing Enterprises
   7.1 Constellation Brands, Inc.
      7.1.1 Company profile
      7.1.2 Operating situation of Constellation Brands for the fiscal year 2009
      7.1.3 Operating situation of Constellation Brands for the 1st half of fiscal year 2010
   7.2 Diageo plc
      7.2.1 Company profile
      7.2.2 Operating situation of Diageo for the fiscal year 2008
      7.2.3 Operating situation of Diageo for the fiscal year 2009
      7.3 Pernod Ricard Group
      7.3.1 Company profile
      7.3.2 Operating situation of Pernod Ricard for the fiscal year 2007/2008
      7.3.3 Operating situation of Pernod Ricard for the fiscal year 2008/2009
   7.4 Foster’s Group Limited
      7.4.1 Company profile
      7.4.2 Operating situation of Foster’s Group for the fiscal year 2008
      7.4.3 Operating situation of Foster’s Group for the fiscal year 2009
Chapter Ⅷ Domestic Wine Manufacturing Enterprises
   8.1 Yantai Changyu Pioneer Wine Company Limited
      8.1.1 Company profile
      8.1.2 Operating situation of Changyu between Jan. and Dec., 2008
      8.1.3 Operating situation of Changyu between Jan. and Sep., 2009
   8.2 Citic Guoan Vine Co., Ltd.
      8.2.1 Company profile
      8.2.2 Operating situation of Citic Guoan Vine between Jan. and Dec., 2008
      8.2.3 Operating situation of Citic Guoan Vine between Jan. and Sep., 2009
   8.3 Tonhwa Winery Ltd.
      8.3.1 Company profile
      8.3.2 Operating situation of Tonhwa Winery between Jan. and Dec., 2008
      8.3.3 Operating situation of Tonhwa Winery between Jan. and Sep., 2009
      8.3.4 Development opportunities and countermeasures of Tonhwa Winery
   8.4 COFCO Huaxia Great Wall Wine Co., Ltd.
      8.4.1 Company profile
      8.4.2 Great Wall Wine put forward "Orient Concept" to move towards internationalization
      8.4.3 Five marketing strategies of Great Wall Wine
   8.5 Sino-French Joint-Venture Dynasty Winery Ltd.
      8.5.1 Company profile
      8.5.2 Dynasty Winery built the world class brewing enterprises
      8.5.3 Dynasty Winery enlarged and strengthened own brand in creation
Chapter Ⅸ Policy Environment Analysis of Wine Industry
   9.1 International wine standard situation
      9.1.1 Strict standard implementation in wine of Germany
      9.1.2 Classification standard in Italian wine region
      9.1.3 Grading standard for Spanish wine
   9.2 Making and implementation of wine industry policy in China
      9.2.1 The beginning of new standard implementation of wine in 2008
      9.2.2 Stride forward internationalization of China wine standard
      9.2.3 "New national standard" makes the trend of domestic wine classification
      9.2.4 Standard system analysis of Product of geographical indication—Tonghua amur-wine
      9.2.5 Stand system of China Wine Chateau Union got the support
   9.3 Related policies and regulations
      9.3.1 China Grape-Wine Making Technological Norm
      9.3.2 Wine standard GB15037-2006
      9.3.3 National industrial standard--wild wine
      9.3.4 Regulations Regarding Wine Production Administration
      9.3.5 Regulations on Control of Alcoholic Drinks Advertisements
      9.3.6 Regulations Regarding Wine Consumption Tax
Chapter Ⅹ Investment Analysis and Prospect Forecast of Wine Industry
   10.1 Investment analysis of China wine industry
      10.1.1 Enthusiastic investment of domestic wine market
      10.1.2 Bright investment prospect of wine industry
      10.1.3 Attentive problems of wine industry investment
      10.1.4 Some suggestions to domestic wine industry investment
   10.2 Development trend and prospect forecast of wine industry
      10.2.1 Future development trend of wine market
      10.2.2 Middle and long term consumption trends of China wine market
      10.2.3 Four development trends of domestic wine industry
      10.2.4 More room for future high-grade wine
      10.2.5 Forecast analysis of China wine manufacturing industry, 2009-2012

Chart　Wine output statistics of the country between Jan and Dec. 2007
Chart　Wine output statistics of Shandong Province between Jan and Dec. 2007
Chart　Wine output statistics of Henan Province between Jan and Dec. 2007
Chart　Wine output statistics of Hebei Province between Jan and Dec. 2007
Chart　Wine output statistics of Jilin Province between Jan and Dec. 2007
Chart　Wine output statistics of Tianjin between Jan and Dec. 2007
Chart　Wine output statistics of Ningxia between Jan and Dec. 2007
Chart　Wine output statistics of Beijing between Jan and Dec. 2007
Chart　Wine output statistics of the country between Jan and Dec. 2008
Chart　Wine output statistics of Jilin Province between Jan and Dec. 2008
Chart　Wine output statistics of Henan Province between Jan and Dec. 2008
Chart　Wine output statistics of Hebei Province between Jan and Dec. 2008
Chart　Wine output statistics of Tianjin between Jan and Dec. 2008
Chart　Wine output statistics of Sinkiang between Jan and Dec. 2008
Chart　Wine output statistics of Beijing between Jan and Dec. 2008
Chart　Wine output statistics of the country between Jan and Sep. 2009
Chart　Wine output statistics of Shandong Province between Jan and Sep. 2009
Chart　Wine output statistics of Jilin Province between Jan and Sep. 2009
Chart　Wine output statistics of Henan Province between Jan and Sep. 2009
Chart　Wine output statistics of Hebei Province between Jan and Sep. 2009
Chart　Wine output statistics of Tianjin between Jan and Sep. 2009
Chart　Wine output statistics of Gansu Province between Jan and Sep. 2009
Chart　Wine output statistics of Liaoning Province between Jan and Sep. 2009
Chart　Data analysis of all wine manufacturing enterprises in China between Jan and Nov. 2007
Chart　Data analysis of all wine manufacturing enterprises in China between Jan and Nov. 2008
Chart　Data analysis of all wine manufacturing enterprises in China between Jan and Aug. 2009
Chart　Industrial data of state-owned enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of collectively owned enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of cooperative-stock enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of shareholding enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of privately owned enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of foreign, Hong Kong, Macau and Taiwan funded enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Industrial data of other ownership enterprises of wine manufacturing in China between Jan. and Nov. 2008
Chart　Accumulative gross industrial output value comparison among Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Accumulative sales revenue comparison among Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Accumulative total assets comparison among Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Accumulative total profit comparison among Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Accumulative gross industrial output value growth rate comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Accumulative sales revenue growth rate comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Accumulative total profit growth rate comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Sales ratio comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Turnover number of floating assets comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Per capita sales comparison among Chinese wine manufacturing enterprises of different ownership between Jan. and Nov. 2008
Chart　Loss suffering ratio comparison of all Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Sales profit ratio comparison of all Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Rate of profits and taxes to capital comparison of all Chinese wine manufacturing enterprises of different ownerships between Jan. and Nov. 2008
Chart　Industrial data of state-owned enterprises of wine manufacturing in China between Jan. and Aug. 2009
Chart　Industrial data of shareholding enterprises of wine manufacturing in China between Jan. and Aug. 2009
Chart　Industrial data of privately owned enterprises of wine manufacturing in China between Jan. and Aug. 2009
Chart　Industrial data of foreign, Hong Kong, Macau and Taiwan funded enterprises of wine manufacturing in China between Jan. and Aug. 2009
Chart　Industrial data of other ownership enterprises of wine manufacturing in China between Jan. and Aug. 2009
Chart　Industrial data of the large scaled enterprises of wine manufacturing industry in China between Jan. and Nov. 2008
Chart　Industrial data of the medium scaled enterprises of wine manufacturing industry in China between Jan. and Nov. 2008
Chart　Industrial data of the small scaled enterprises of wine manufacturing industry in China between Jan. and Nov. 2008
Chart　Accumulative gross industrial output value comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Accumulative sales revenue comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Accumulative total profit comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Accumulative average number of employee comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Accumulative industrial gross output value growth rate comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008.
Chart　Accumulative sales revenue growth rate comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008.
Chart　Accumulative total profit growth rate comparison among Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008.
Chart　Loss suffering ratio comparison of Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Sales profit ratio comparison of Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Rate of profits and taxes to capital comparison of Chinese wine manufacturing enterprises of different scales between Jan. and Nov. 2008
Chart　Industrial data of the large scaled enterprises of wine manufacturing industry in China between Jan. and Aug. 2009
Chart　Industrial data of the medium scaled enterprises of wine manufacturing industry in China between Jan. and Aug. 2009
Chart　Industrial data of the small scaled enterprises of wine manufacturing industry in China between Jan. and Aug. 2009